Everyone can tell stories, but not all stories can touch the heart and change the mind. Storytelling is the art of conveying a message ...
Do you want potential online customers to find you first? Do you aim for customers to enjoy interacting, engaging, and transacting on your page? ...
Google BERT Update: What It Means & How It’ll Affect Content Marketing
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Oct 31, 2019
Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll ...
5 Major Marketing Trends to Adopt in 2020
By Kavindra Iddawela Marketing, seo company Singapore, Technology Oct 16, 2019
2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months ...
LinkedIn Video: Optimising for your Business 2019 & 2020
By Kavindra Iddawela Marketing, Optimization Oct 02, 2019
As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations ...
How to Improve Your Ad Relevance for Facebook Ads
By Kavindra Iddawela Social Media Marketing Sep 30, 2019
Facebook is constantly working on trying to show their users the ads that are most appropriate for them. As such, relevance is a big ...
How to Re-Engage Old Customers & Boost ROI
By Kavindra Iddawela seo company Singapore Sep 30, 2019
Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this ...
5 Ways to Repurpose Old Content
By Kavindra Iddawela seo company Singapore Sep 30, 2019
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does ...
Why Page Speed is So Important for Your SEO Strategy
By Kavindra Iddawela digital squad content, Optimization, Search Engine Optimisation (SEO) Sep 29, 2019
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted ...
Why Local SEO Should Be Part of Your SEO Campaign
By Taylah Search Engine Optimisation (SEO), seo agency Singapore Sep 29, 2019
46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component ...