Will the GDPR be the end of programmatic advertising?
By Kavindra Iddawela seo company Singapore Sep 17, 2019
The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection ...
Getting Clicks Without Clickbait: 6 Effective Strategies to Implement
By Kavindra Iddawela seo company Singapore Sep 17, 2019
We get it. You want to create a stellar headline that will pique anyone’s curiosity and land on your website. In an ideal world, ...
15 Big Instagram Trends Businesses Need to Watch For in 2019 & 2020
By Kavindra Iddawela digital marketing agency, Optimization Aug 19, 2019
As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat ...
Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest ...
The Importance of Technical SEO
By Kavindra Iddawela Local SEO, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that ...
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who ...
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to ...
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. ...
5 Ways to Get the Most Out of Instagram for Your Business
By Taylah seo company Singapore Aug 13, 2019
The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has ...
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks ...