Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest ...
The Importance of Technical SEO
By Kavindra Iddawela Local SEO, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that ...
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who ...
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to ...
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. ...
5 Ways to Get the Most Out of Instagram for Your Business
By Taylah seo company Singapore Aug 13, 2019
The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has ...
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks ...
What is Semantic Search? And What Does it Mean for SEO?
By Taylah seo company Singapore Aug 13, 2019
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent ...
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting ...
Have You Considered Bing As An Alternative SEM Platform?
By Taylah seo company Singapore Aug 13, 2019
If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for ...