Services: SEM Strategy, Performance Marketing, ICP Framework, Conversion Optimisation, Data & Attribution
Unispace is a global design consultancy specialising in commercial workspace strategy and delivery. Operating across multiple international markets, the business required a predictable and scalable digital lead engine to support revenue growth.
Despite strong brand equity and international presence, the sales pipeline had slowed. The challenge was clear: generate qualified enterprise-level leads at scale — fast.
Digital Squad was engaged to architect and activate a high-performance SEM and conversion framework capable of delivering measurable impact within a short timeframe.
Unispace faced several key barriers:
In B2B consultancy, quality matters more than volume. The objective was not traffic for its own sake — but high-value, decision-maker level enquiries.
We began by redefining the Ideal Customer Profile across:
Campaign segmentation was rebuilt around high-intent, commercial search behaviour aligned with corporate relocation, redesign and workspace transformation terms.
We deployed a structured Google Ads framework built on:
The focus was on capturing enterprise-level search demand at the exact moment of decision.
Driving traffic is one part of the equation.
We implemented:
This ensured that increased visibility translated into measurable pipeline growth.
For a global consultancy, performance clarity is critical.
We established:
This allowed leadership to clearly see marketing’s impact on pipeline velocity.
Within just 90 days of activation:
The campaign did not simply increase traffic — it re-engineered the company’s digital acquisition engine.
The transformation delivered:
Most importantly, it re-established marketing as a measurable revenue driver.
For enterprise consultancies, growth is not about impressions — it is about pipeline.
Digital Squad’s ICP-led performance framework enabled Unispace to convert high-intent global search demand into tangible commercial opportunity within 90 days.
If your organisation operates in high-value B2B markets and requires structured performance marketing at scale, let’s discuss how we can architect your growth engine.
