Terms of Service

Digital Squad provides digital marketing and AI services including, but not limited to: paid advertising management, SEO, content marketing, conversion rate optimisation, marketing automation, data analytics, automation, and AI development.

The specific scope, deliverables, timelines, and fees for your engagement are defined in your SOW. Nothing on this website constitutes a binding offer or guarantee of specific results.

Marketing outcomes are influenced by factors beyond our control, including market conditions, competition, platform algorithm changes, and client-side variables. While we apply best-practice methodologies and our full expertise to every engagement, Digital Squad does not guarantee specific outcomes including traffic volumes, lead quantities, conversion rates, or revenue targets unless expressly stated in a signed SOW.

You agree to:

• Provide accurate, complete, and timely information required for us to deliver services
• Grant necessary access to advertising accounts, analytics, CMS, or other platforms
• Review and approve materials within agreed timelines (delays may affect delivery schedules)
• Ensure you have the right to use any creative assets, trademarks, or content provided to us
• Comply with all applicable advertising platform policies and laws

Work Product: Upon receipt of full payment, all custom deliverables created specifically for your engagement (ad copy, content, reports) become your property, unless otherwise stated in the SOW.

‍

Pre-Existing IP and Tools: Digital Squad retains all rights to its proprietary methodologies, frameworks, AI tools, templates, and processes used in the delivery of services. These are not transferred to clients.

‍

Third-Party Assets: Any third-party assets (stock images, licensed fonts, platform-provided tools) are subject to their respective licence terms. Client is responsible for ensuring continued compliance with those licences.

Fees are specified in your SOW or proposal. Unless otherwise agreed:

• Retainer fees are invoiced monthly in advance
• Project fees follow the payment schedule in the SOW
• Invoices are due within 14 days of issue
• Late payments may incur interest at 1.5% per month
• Digital Squad reserves the right to pause or suspend services for accounts more than 30 days overdue

Third-party ad spend (Google, Meta, etc.) is paid directly by the client or via a pre-authorised budget held by Digital Squad, as specified in your SOW. Ad spend is not included in agency fees unless explicitly stated.

To the maximum extent permitted by law:

• Digital Squad's total liability for any claim arising from services or use of the Site is limited to fees paid by you in the 3 months preceding the claim
• Digital Squad is not liable for indirect, consequential, incidental, or special damages, including lost profits, loss of data, or loss of business opportunity, even if advised of the possibility of such damages

Nothing in these Terms excludes liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

Either party may terminate a service engagement by providing written notice per the terms of the relevant SOW (typically 30 days). On termination:

• Fees accrued up to the termination date remain payable
• Digital Squad will provide reasonable transition assistance
• Each party will return or destroy confidential information of the other party