Singapore's #1 Programmatic Advertising Agency

Programmatic advertising uses automated technology to buy display, video, native, and connected TV ad placements across thousands of publishers in real-time — reaching audiences wherever they browse, not just on Google. Google Ads primarily targets users on Google's own network (Search, YouTube, Display). Programmatic extends your reach across the broader open web with precision audience targeting, often at lower CPMs than premium direct buys.

Programmatic covers display banners, video pre-roll and mid-roll, native ads, connected TV (CTV), digital out-of-home (DOOH), audio ads, and rich media formats. We run campaigns across premium publisher networks, DSPs (demand-side platforms), and private marketplace deals with specific publishers relevant to your audience. The right format mix depends on your campaign objective — awareness, consideration, or retargeting.

Our machine learning models analyse over 100 variables in real-time — including audience behaviour, contextual signals, device type, time of day, competitive auction dynamics, and historical conversion patterns — to determine the optimal bid for each impression. This moves beyond manual bidding rules to dynamic optimisation that continuously improves as it processes more data from your campaigns.

Effective programmatic campaigns typically require a minimum of SGD 5,000–8,000/month in media spend to generate sufficient data for meaningful AI optimisation. Below this threshold, the algorithm lacks enough impressions and conversion signals to learn effectively. For enterprise brands with larger budgets, programmatic becomes increasingly efficient as more data informs bidding decisions across broader audience segments.

We build B2B audience segments using firmographic data (industry, company size, revenue), job function and seniority, intent signals (content consumption, search behaviour), and first-party data from your CRM. We also use IP-based company targeting to reach specific accounts — aligning with ABM strategies. Programmatic B2B targeting has improved significantly with data partnerships that go well beyond basic demographic signals. Companies running full B2B acquisition strategies typically layer programmatic alongside search and content for the strongest pipeline results.

We track view-through and click-through conversions, cost per acquisition, brand lift (for awareness campaigns), and contribution to pipeline using multi-touch attribution. For B2B, we connect programmatic exposure data to CRM records to measure how programmatic touchpoints influence deal progression — not just last-click conversions, which significantly undervalue display and video channels.

Yes — we recommend a minimum 60-day window. The first 30 days are a learning phase — the algorithm is optimising bids and hasn't accumulated the data volume needed for reliable AI performance. Meaningful optimisation decisions become possible from day 30 onward. Shorter bursts generate impressions but don't give the system time to actually learn.