Singapore's #1 LinkedIn Marketing Agency for

LinkedIn is the only platform where you can reliably target by job title, seniority, company, industry, and buying role simultaneously. For B2B deals above SGD 20,000, LinkedIn's ability to reach exact decision-makers in your ICP before they're actively searching makes it the highest-quality top-of-funnel channel available. The tradeoff is higher CPLs than Google Ads, while the payoff is lead quality and pipeline velocity that other channels rarely match for enterprise deals.

Most LinkedIn accounts we audit are spending 40–60% of budget reaching people outside the actual ICP. We fix that by layering multiple targeting signals: job title combined with seniority level, company size, industry, and intent signals from LinkedIn's engagement data, and applying exclusion criteria to remove low-fit contacts. We also use Matched Audiences to target known account lists and Lookalike modelling against your existing customer base.

LinkedIn Ads drive immediate, targeted reach suited to pipeline generation campaigns, ABM account lists, and event promotion. Organic thought leadership builds long-term category authority, LinkedIn search visibility, and social proof that makes paid campaigns convert better. Both serve different timelines and we design them to reinforce each other: organic content warms the audience that paid campaigns then convert, reducing CPL and improving lead quality over time.

LinkedIn ABM starts by building account lists of target organisations and mapping the buying committee, or identifying every relevant role in the decision (economic buyer, technical buyer, champion, end user). We then serve different messages to different roles at the same accounts: executive-level thought leadership for the C-suite, ROI case studies for finance, technical content for practitioners. Sandvik Coromant used this multi-role ABM approach across their key APAC accounts to reach 150% of their sales target.

LinkedIn ROI is measured at the pipeline level, not the ad level. We connect LinkedIn campaign data to your CRM to track lead-to-MQL conversion rate, pipeline contribution by campaign and audience segment, and, where deal tracking exists, revenue attribution back to LinkedIn touchpoints. This requires proper UTM architecture, lead gen form configuration, and CRM integration, which we set up during onboarding. Impressions and follower counts are reported separately and treated as secondary.

Both — with different approaches. Early-stage companies need ICP validation and demand signal testing before scaling LinkedIn spend; we start lean, test audience hypotheses, and scale what proves out. Enterprise clients need structured ABM programmes, multi-market execution, and buying committee coverage at scale. Tally is an example of scaling a LinkedIn-led growth programme from early stage to 55 enterprise clients across 4 new markets.

The first two weeks cover LinkedIn account audit, ICP and audience definition, campaign architecture, and CRM integration setup. Campaigns go live in week three. The first 30 days are a calibration phase for testing audience layers, creative formats, and messaging variants. From day 30, we run optimisation cycles against CPL and lead quality data. By day 60, you have a clear view of which audience segments and creative approaches are generating qualified pipeline.