Partner with Singapore's Premier Digital Marketing Agency
We are a boutique digital marketing agency empowering
revenue growth for our clients through intelligently crafted
online marketing campaigns. Our team sets the
highest standards in full-funnel digital marketing
campaigns in Singapore and beyond!
With a strong reputation and multiple marketing awards
across APAC, we have carefully curated a team of
specialists in various fields of digital marketing.
Our innovative digital marketing campaigns and expertise span
over 25 industries and enable us to tackle your digital marketing
challenges and help you dominate the online landscape.
Take the first step toward digital marketing success and
partner with Digital Squad Singapore today!
4 x Winners for Best B2B Campaign, Best Finance Campaign, Best Destination Marketing Campaign, Best Small Budget SEO Campaign and
Best Integrated Marketing Agency 2022 (Semrush.com)
Unbeatable Digital Marketing Framework
Market and Competitor Research
Gain a competitive edge through thorough market and competitor research. We uncover untapped opportunities, analyse industry trends, and identify your target audience's pain points. By understanding your competitors' strategies and differentiating yourself in the market, we can develop a powerful value proposition that aligns with your customers needs.
Goal Setting and Establishing KPIs
We define clear and measurable goals to steer your digital marketing efforts. Whether it's increasing brand awareness, driving conversions, or maximising customer loyalty, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals enables us to align our strategies and prioritise work.
Audience Profiling and Segmentation
We delve into the minds of your target audience through detailed audience profiling and segmentation, identify their needs, preferences, and pain points. This insight allows us to tailor your messaging, content, and campaigns to resonate deeply with different customer segments, fostering engagement, and delivering qualified leads and conversations.
Content Strategy Development
We craft compelling narratives that captivate your audience and drive results. and develop a robust content strategy that aligns with your brand's values, voice, and objectives. From informative blog posts to engaging videos, we can create content that educates, builds trust, and converts, ensuring your brand remains top-of-mind and gets perceived as subject matter experts.
Customer Journey Mapping
We navigate the path your customers take, understanding their touch-points and interactions with your brand. By mapping the customer journey, we can identify pain points, optimise each stage, and deliver personalised experiences. We seamlessly guide customers from awareness to conversion, fostering loyalty and advocacy.
Continuous Funnel Optimisation
We fine-tune your marketing funnel for optimal performance and streamline and optimise each stage of the customer journey to maximise conversions and revenue. We also leverage data-driven insights to identify bottlenecks, implement A/B testing, and refine our approach continuously. By keeping our funnel finely tuned, we can enhance campaign delivery and drive long-term growth.
Performance Tracking and Reporting
We measure, analyse, and report on the success of your digital marketing initiatives by employing cutting-edge analytics tools to gain valuable insights into campaign performance, customer behaviuor, and ROI. By monitoring key metrics and KPIs, we can identify areas for improvement, make data-backed decisions, and fine-tune our strategies for optimal results.
Continuous Improvement and Adaptation
We stay ahead of the curve by embracing a culture of continuous improvement. In the ever-evolving digital landscape, adaptability is key. Monitor industry trends, test new strategies, and leverage emerging technologies to gain a competitive advantage. By continuously refining your approach and adapting to changing market dynamics, we ensure sustained success for your brand.
We've partnered with both startups and industry giants. Here’s what they have to say about Digital Squad.
Become the Next Success Story
"Digital Squad have delivered a solid growth in leads over an aggressive 4 months and demonstrated a powerful ability to scale fast when needed. "
Since 2016, we’ve delivered a full suite of B2B
(and the occasional B2C) marketing services to
a range of clients across multiple industries.
Our portfolio of work covers the fields of SaaS,
Finance, FMCG, telcos, professional services,
legal, healthcare and many more.
The results speak for themselves.
50$ MILLION USD IN SERIES B Funding for AI Rudder, Singapore Voice AI startup, within 4 months of engaging our turnkey digital marketing and lead generation services led by our marketing leader.
120% growth in organic global traffic over 12 months and 490% increase in first page keywords for the world's largest dairy company - Fonterra.
360% increase in SEO traffic and 80X ROAS with SEM. Our international SEO campaigns for Bali's most awarded luxury retreat brand have won 2 SEMRUSH Awards - Best Destination Marketing Campaign and Best Integrated Campaign in 2022.
36Million impressions created in Singapore for Spain's Re-Opening Tourism Campaign post pandemic.
500% ORGANIC TRAFFIC GROWTH IN 12 MONTHS FOR New Zealand's largest MORTGAGE BROKER. The resulting increase in value of SEO traffic driven from $7,000 per month to $61,000 won us the Semrush Best Finance SEO Campaign in 2019.
300% INCREASE IN REVENUE FOR WORLD CLASS LUXURY RETREAT WITHIN 12 MONTHS. Awarded the best destination marketing campaign by Semrush.
795% INCREASE IN CONVERSIONS WITHIN 4 MONTHS FOR A SINGAPORE VOICE AI STARTUP.
600% immediate increase in organic traffic after 3 months of SEO and 400% growth in organic keywords for Thailand's leading yoga and wellness retreat.
1500% IN ORGANIC AND REFERRAL SIGN UPS IN 12 MONTHS FOR A PROPERTY TECH COMPANY IN SINGAPORE, automating over 90% of operational work and reducing overheads by 80%.
260% growth in online revenue for authorised Apple repair centre. Improvement in CVR from 2% to 4.5% within 3 months, with 45% improvement in average order value with SEO and CRO.
#1 DIGITAL MARKETING AGENCY IN SINGAPORE
Digital Marketing Success Stories Across 25 Industries
Digital Marketing: Frequently Asked Questions
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and digital communication channels such as:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Social Media Marketing (SMM)
- Pay-per-click Advertising (PPC)
- Affiliate/Influencer marketing
- Email Marketing
Step One: Define your marketing goals
It’s impossible to measure your marketing success if you don’t start with well-thought goals, so your first step in selecting channels is to determine what you want to achieve. Ask yourself this: if you could paint the picture of excellent results from your marketing efforts, what would that look like? Once you have that in mind, you will have a clear idea of what you’re working towards – and what you’ll need to get there.
Step Two: Establish a budget for your marketing efforts
A basic part of running any business is sticking to a budget, and that includes the money spent on marketing efforts. You want to make sure you get a good return on your investment, and that means setting a realistic limit while still aiming to get the best bang for your buck. Setting a responsible budget doesn’t limit you; rather, it helps you make sure that you’re investing what you have where it counts.
Step Three: Research your audience and where they’re spending their time
It’s probably not surprising to learn that your target customers are bombarded with content every day of their lives, so you need to be smart about when and where you reach out to them. Learn more about your customers and where they hang out (both digitally and in-person), pinpointing when they’ll be most receptive. Then, use that to inform your process to choose marketing channels.
Step Four: Investigate your competition and reverse-engineer what’s working for them
One of the best ways to craft a successful marketing strategy is to scope out what’s already working for your direct competitors. Spend some time diving into the marketing channels where your competitors are most active, exploring how they’re using them and which ones they frequent most.
Step Five: Craft authentic strategies and messages for the channels that fit your company and resonate with your customers
Once you’ve selected your marketing channels to start with, it’s time to begin creating content. Avoid taking the easy route with overly generic or bland messaging – today’s consumers are far too savvy to not see right through fluff. Instead, aim for authenticity and true connection with your target audience
Here is our top 5 factors:
- Specialisation – are they a one-size-fits all agency or are they specialists in particular channels such as SEO. It makes a world of difference!
- Approach towards campaigns – how data driven are they truly? Experienced digital marketing agencies often have a data-driven, performance marketing approach towards campaigns that are intelligence led and focus on growing revenue, not just traffic (unless that is the objective or course). Are they asking the right questions to understand your business, your customer journey, your historical campaign performance data, your pain points and talking about the big picture? These are all important tell-tale signs that point how invested any agency is in your campaign and ensuring they have all the data points to ensure a successful campaign for your brand.
- Industry experience – having previous industry experience can be a distinct advantage for your campaign, even though it is important to keep in mind that your USPs may be different from your competitors so results will usually vary. Other things to consider are how well your landing pages are at converting traffic to leads – this can often hamper campaign performance and a good digital marketing company will be able to pick this up even before starting the campaign or in the very early stages of it.
- Case Studies and Awards – these speak volumes about how good your potential new digital marketing agency really is. Always do your own research on the awards being claimed by agencies as there are numeros dud awards out there. Any agency that can confidently share at least 6 recent case studies within the last 12-24 months is ideal.
- Pricing structure – take your time to understand how your digital marketing agency is structuring its pricing and why it’s done that way. If it doesn’t make sense, then ask for clarification. Also ask about minimum contract periods. In our opinion, any agency that works on a month to month basis is simply not committed to developing a long term, sustainable growth strategy for it’s client – let’s admit that it’s human nature and there is simply no rationale behind it. Secondly, avoid agencies that work on a percentage of ad spend basis – their primary objective is to increase customer ad spend so their commissions increase in line with that, with no real bearing on performance. Smarter agencies are adopting a retainer model and 6-12 month contracts which allow them to develop a long term growth strategy and front-load their own agency resources into client campaigns in the early months, as they’re able to recuperate these in later months. Their clients also benefit from better long term performance given more resources are invested upfront than what’s billed for on a monthly basis.
Pick the metrics that matter most and align with your campaign objectives . Keep your metrics practical and focussed and down to the ones that matter.
Common digital marketing metrics include:
- Goal conversion rates (sales, form submissions, white paper downloads)
- Website sessions
- Number of sessions from a certain source (social, organic, referral)
- Website sessions to specific pages (blog pages, landing pages)
- Advertising conversion rate (for social media advertising or search ads)
- Engagement with content (video views, gated content downloads, comments)
- Social media followers, engagement rates, impressions
Yours will be unique to your business, marketing campaign or specific product so talk to your digital marketing agency about what the right mights to track are.