Privacy Policy

Digital Squad Pte. Ltd. ("Digital Squad", "we", "us", "our") is a digital marketing and AI development agency headquartered in Singapore. We operate websites including digitalsquad.com and associated regional domains. This Privacy Policy explains how we collect, use, store, and protect personal data submitted to us via our websites and during the course of our services.

Information you provide directly:

• Full name
• Business email address
• Phone number
• Company name and role
• Project details submitted via enquiry or booking forms

Information collected automatically:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time on site, referral source
• Click behaviour and scroll depth
• Cookies and similar tracking identifiers (see Section 6)

We do not knowingly collect sensitive personal data such as health, financial, or government ID information through our website.

We collect personal data through contact and enquiry forms (such as “Get a Proposal” or “Request Strategy Session”), through analytics tools as you browse our website, through advertising platforms when you arrive via paid campaigns or are included in remarketing audiences, and through direct communications such as email, calls, or meetings.

We use your personal data to respond to enquiries, schedule consultations, and provide our marketing services. Where relevant, this processing is necessary to perform a contract with you or to take steps at your request before entering into one.

We may also use your data to send communications about our services, where you have given consent or where permitted with an option to opt out.

To improve our website, content, and overall user experience, we analyse user behaviour and engagement data. This is carried out based on our legitimate interests in maintaining and improving our services.

We use cookies and tracking technologies to support remarketing and advertising, subject to your consent preferences.

We may process personal data where required to comply with legal and regulatory obligations.

We do not use your data for automated decision-making that produces significant legal effects.

We use third-party platforms to operate our website and deliver our services, including tools for analytics, advertising and remarketing, scheduling and CRM, and hosting and infrastructure.

These providers may process data on our behalf or as independent data controllers, and operate under their own privacy policies. Where required, we enter into appropriate data processing agreements and ensure reasonable safeguards are in place.

We use cookies and similar technologies to remember user preferences, measure website performance, understand how visitors interact with our site, and support advertising and remarketing efforts.

Some cookies are strictly necessary for the site to function, while others are used for analytics, marketing, or storing preferences such as language or region. These cookies may persist for the duration of your session or for longer periods, typically up to two years depending on their purpose.

You can manage or withdraw your cookie consent at any time via your browser settings. Disabling certain cookies may affect site functionality.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Website enquiries and lead data are typically retained for up to three years from the last interaction. Client records may be retained for up to seven years following the end of an engagement to meet legal and accounting requirements. Analytics and cookie data are retained according to the settings of the relevant platforms. When personal data is no longer required, it is securely deleted or anonymised.

Under Singapore’s Personal Data Protection Act (PDPA), you have the right to access and correct your personal data, withdraw consent with reasonable notice, and lodge a complaint with the Personal Data Protection Commission (pdpc.gov.sg).

If you are located in the European Economic Area, you may also have rights under the GDPR, including the right to access, correct, or erase your data, request data portability, and object to certain types of processing.

To exercise your rights, contact us at hello@digitalsquad.com.sg. We aim to respond within 30 days.

Digital Squad operates across APAC and may transfer personal data to service providers located outside Singapore. Where this occurs, we implement appropriate safeguards, including contractual protections and ensuring transfers are made to jurisdictions with adequate data protection standards.

We implement technical and organisational measures to protect personal data, including encrypted transmission (HTTPS/TLS), access controls, and regular security reviews.

If a data breach occurs that is likely to result in significant harm, we will notify affected individuals and the PDPC in accordance with applicable requirements.

Our website and services are intended for business use. We do not knowingly collect personal data from individuals under 18. If you believe such data has been collected, please contact us at hello@digitalsquad.com.sg.

Our website may contain links to external sites. We are not responsible for their privacy practices and encourage you to review their policies independently.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Continued use of our website constitutes acceptance of the updated policy.

Digital Squad Pte. Ltd.

Singapore

Email: hello@digitalsquad.com.sg