Reimagining growth.
Singapore's #1 Shopify E-Commerce Marketing Agency for revenue growth.
We engineer e-commerce marketing systems that drive profitable revenue growth through strategic customer acquisition, conversion optimisation, and retention programs—maximising ROAS whilst building sustainable, scalable brands.
Trusted by 450+ clients over 18 years across APAC
One of Southeast Asia's Leading Shopify and E-Commerce Marketing Agencies — Built for Profitable, Scalable Growth.
Digital Squad has managed e-commerce growth for Shopify brands across APAC, combining AI-powered campaign optimisation, conversion-engineered landing pages, and multi-channel performance frameworks to drive profitable revenue — not just traffic. Our e-commerce marketing approach is built around ROAS discipline, precision audience targeting, and relentless conversion focus at every step of the purchase journey — refined across fashion, beauty, homewares, consumer electronics, and beyond.
Our Shopify and e-commerce marketing strategies are engineered to reduce customer acquisition costs, increase average order value, and build retention systems that compound growth over time.
From direct-to-consumer start-ups to established multi-category Shopify stores, we build integrated marketing ecosystems that connect paid search, social commerce, and retention channels into a single, measurable growth engine.
Framework-first thinking
We partner with Shopify stores, D2C brands, and e-commerce businesses across Singapore and APAC to build comprehensive growth frameworks that acquire customers efficiently, convert traffic profitably, and maximise lifetime value. Our e-commerce expertise combines performance advertising across Google and Meta, conversion rate optimisation, email and SMS automation, SEO for product discovery, and retention marketing—delivering predictable revenue growth whilst maintaining healthy unit economics.
E-Commerce Growth Specialisation
We focus exclusively on e-commerce—understanding customer acquisition funnels, purchase decision drivers, cart abandonment psychology, and retention economics unique to online retail. Our frameworks address e-commerce-specific challenges: high customer acquisition costs, intense competition, platform algorithm changes, and the imperative to balance growth with profitability. Expertise spans D2C brands, Shopify stores, marketplace sellers, and omnichannel retailers across fashion, beauty, electronics, home goods, and specialty products.
Full-Funnel Revenue Optimisation
E-commerce success requires optimisation across the entire customer journey—not just advertising. We design integrated systems encompassing paid acquisition through Google and Meta, organic traffic via SEO and content, conversion rate optimisation reducing friction and cart abandonment, email and SMS nurture converting browsers into buyers, and retention programs maximising customer lifetime value through repeat purchases and referrals. This holistic approach delivers sustainable growth rather than unsustainable ad spend increases.
Profitable Growth & Unit Economics
We optimise for profitable revenue—not vanity metrics. Our frameworks balance customer acquisition cost against lifetime value, ensuring marketing investments generate positive returns. We track contribution margin, payback periods, and customer cohort performance—guiding budget allocation toward channels and campaigns delivering genuine profitability. Monthly reporting connects marketing spend to revenue outcomes, demonstrating clear ROI whilst identifying optimisation opportunities.
Platform Integration & Technical Excellence
E-commerce marketing requires deep platform integration. We implement comprehensive tracking across Shopify, Google Analytics, advertising platforms, and email tools—ensuring accurate attribution and performance measurement. Our technical implementations include enhanced e-commerce tracking, server-side conversion tracking, customer data platforms, and marketing automation integrations—creating unified data flows that enable sophisticated segmentation, personalisation, and optimisation.
We help businesses move from insight to execution — with frameworks designed for focus and growth.
Phase 1
E-Commerce Audit & Growth Strategy
We analyse your current performance, customer acquisition costs, conversion rates, and retention metrics—identifying growth opportunities and optimisation priorities.
Outcome: Comprehensive e-commerce growth strategy with channel priorities, budget allocation, and revenue targets.
Phase 2
Technical Implementation & Tracking
We implement conversion tracking, integrate marketing platforms, configure analytics, and establish measurement infrastructure ensuring accurate performance data.
Outcome: Complete tracking infrastructure providing visibility into customer acquisition, conversion, and retention metrics.
Phase 3
Multi-Channel Campaign Activation
We launch integrated campaigns across paid advertising, email automation, SEO, and retention marketing—driving traffic and revenue.
Outcome: Active marketing campaigns generating consistent revenue with tracked ROAS and customer acquisition costs.
Phase 4
Optimisation & Profitable Scaling
We monitor unit economics, optimise campaigns based on contribution margin, test conversion improvements, and scale profitable channels.
Outcome: Sustained revenue growth with improving profitability and healthy customer acquisition economics.
Trusted by people just like you.
Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”
Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”
Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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FAQ
Commonly asked questions
We’re ready to help if you have more!
Our e-commerce service covers performance advertising (Google Shopping, Meta, TikTok), SEO for product and category pages, email and SMS marketing automation, conversion rate optimisation for the Shopify store, retention marketing and loyalty programmes, and analytics with accurate ROAS and LTV tracking. We manage everything from customer acquisition through to repeat purchase — treating e-commerce as a revenue system, not individual campaign executions.
We build acquisition funnels that match channel to intent stage. High-intent shoppers (searching for specific products) are captured via Google Shopping and Search Ads. Awareness and interest are built through Meta and TikTok creative campaigns targeting relevant audiences. Each stage has distinct creative strategy, bidding logic, and conversion targets. We also integrate first-party data from your Shopify store to improve targeting accuracy as campaigns mature.
ROAS targets vary significantly by category, product margins, and average order value. Low-margin, high-competition categories may break even at 3–4x ROAS; higher-margin brands can scale profitably at 2–3x. We set ROAS targets based on your unit economics — blended gross margin and customer acquisition cost — not industry benchmarks. Optimising for ROAS alone without considering profit margin and LTV often leads to scaling unprofitable revenue.
We audit the full purchase funnel — product page design, image quality, copy, social proof placement, cart and checkout friction, and mobile experience. Common high-impact fixes include improving product photography, adding trust signals above the fold, simplifying checkout, and optimising page speed. For higher-traffic stores we run structured A/B tests on product page layouts, pricing presentation, and CTA copy — part of our CRO service for stores with sufficient traffic to test at scale.
Yes. For e-commerce, retention is often the highest-ROI channel. We build Klaviyo (or equivalent) automation covering welcome sequences, abandoned cart recovery, post-purchase flows, replenishment reminders, and VIP loyalty programmes. Repeat customers have zero acquisition cost and typically higher average order values. Most e-commerce brands we work with generate 25–40% of revenue through email once retention automation is properly built — making it consistently the highest-ROI channel in the stack.
We begin with a store and channel audit — reviewing your Shopify analytics, ad account history, email setup, and conversion funnel. This takes one to two weeks and identifies the highest-ROI opportunities. Paid media campaigns typically go live within the first two weeks; email automation and SEO take slightly longer but deliver compounding returns. We sequence activity so you see early wins while longer-term infrastructure develops.