Singapore's #1 Social Media Marketing Agency for High-Intent Targeting.B2B Impact.

For B2B in Singapore and APAC, LinkedIn is the primary platform for brand authority, lead generation, and targeting by job title and company. Facebook and Instagram remain relevant for remarketing and brand awareness. YouTube works well for product demonstrations and thought leadership content. The right mix depends on your audience seniority, deal size, and whether you're targeting local or multi-market buyers.

Our social media management covers content strategy, creative production (copy, static, video), scheduling and community management, paid social campaign management, audience targeting, A/B testing, and monthly performance reporting. We also include social listening — monitoring brand mentions, competitor activity, and category conversations to keep strategy current. As a Meta Business Partner, we have access to beta features and direct support for Facebook and Instagram campaigns. Scope varies by platform mix and content volume requirements.

Paid and organic social have distinct work and reporting requirements, and we plan how they support the same commercial objective. Organic scope covers the agreed content, publishing and community responsibilities. Paid scope covers campaign setup, audiences, creative tests, budget management and conversion analysis. Advertising spend and production requirements are agreed separately from management scope. For professional buying groups, our LinkedIn marketing service connects targeted distribution with the wider B2B marketing programme.

Social media ROI for B2B is measured through pipeline, not just engagement. We connect paid and organic social activity to CRM data, tracking lead quality, MQL and SQL conversion, cost per qualified lead, influenced pipeline, and revenue contribution where deal data is available. Platform metrics such as reach, engagement, follower growth, and video views are still monitored, but they are treated as diagnostic signals rather than the final measure of success.

Yes. We handle content creation end-to-end — strategy, copywriting, design, and video where applicable. We do require client input for brand voice alignment, subject matter expertise (particularly for technical B2B content), and approval on final content before publishing. We've built structured briefing and approval workflows that keep turnaround fast without sacrificing accuracy.

We use AI-driven audience intelligence to identify which content themes, formats, and messaging angles perform best for your specific audience segments. This informs both creative direction and paid targeting — moving beyond demographic targeting to behavioural and intent-based signals. We also use AI tools to analyse competitor social performance and identify content gaps your brand can own.

The first two weeks cover channel audit, brand voice alignment, and content calendar build. Publishing typically begins in week three. Paid social campaigns go live within 10–14 days of kickoff. You work with a dedicated strategist throughout — not a different account manager each month. For clients running social as part of a broader B2B demand generation programme, this is built into the engagement from day one.