B2B Marketing Services


Award Winning B2B Marketing Team


B2B marketing is a competitive area, meaning it can be hard to stand out from the crowd. In order to do so, you need a thoughtful strategy that prioritises a quality experience for your audience. Business purchasing decisions typically take a lot of time and consideration, so business buyers need to be nurtured for some time before they will commit. When done right, however, B2B marketing can help you land valuable clients that you can develop sustainable, long-term relationships with.

Choosing between a generic marketing agency versus a specialised B2B marketing specialist can often be the difference between success and failure.

Digital Squad is Singapore’s leading B2B Marketing Agency with the following recent achievements:

  • Winner of the 2018 SEMRUSH Australia/ NZ Search Awards  in the B2B Marketing Category, venued at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)

The Latest B2B Marketing Statistics

The Power of B2B Marketing


Reach the right audience

B2B buyers make an average of 12 searches online when looking for a product or service - meet the needs of this choosy audience to maximise your gains.

Huge earning potential

B2B e-commerce sales are set to exceed B2C e-commerce sales by 2020, meaning the potential earnings are massive for vendors

Stand apart from the competition

34% of business buyers report that their lack of engagement with B2B vendors is because of the barrage of irrelevant content. By focusing on quality and relevance, you can immediately set yourself apart

Content still has the throne

89% of B2B marketers use content marketing, reiterating the value of quality content

By focusing on value and quality, you can nudge business buyers along the sales funnel and into your CRM system. From branding efforts to create top-of-mind awareness to generating new leads for your sales team, the power of B2B marketing should not be underestimated.

How Does B2B Marketing Work?


Digital Squad can improve the chance of your content being seen by those who have the purchasing power and influence decisions at their company. Utilising SEO, PPC and more, we deliver quantifiable results. 

We discover which users to target through:

Demographic information (age, location, etc.)
Industry type
Business size
Budgets & revenues

By developing a winning strategy, Digital Squad can help you target buyers when they are most likely to convert, increasing brand awareness among the relevant audience and funneling leads through to your sales team. Utilising strategies like SEO, email marketing, PPC advertising and social media marketing, we deliver measurable outcomes.

 

We understand that your company’s digital assets can be the deciding factor for whether or not you make it onto the shortlist of a potential client, and that millennials are the primary decisions in today’s business environment. To stay afloat in this environment, you need a powerful, multi-channel B2B marketing strategy. 

 

As the leading B2B marketing agency in Singapore, Digital Squad utilise a number of techniques to deliver results including strategy development, lead generation, lead management and nurturing, social media marketing, content marketing, SEO and marketing automation.

How Digital Squad Helps Businesses with B2B Marketing


Tailored content reigns supreme, with more than 50% of all B2B buyers viewing at least eight pieces of content during the purchase process and 82% viewing five or more pieces of content from the vendor prior to purchasing. This means that by writing and optimising web pages and blog posts, you can increase the chance of your business being discovered.

PPC or AdWords campaigns are an important aspect of B2B marketing strategies, helping you target your ideal buyer and generate valuable leads that your sales team can capitalise on.

By striking at the perfect moment in the buyer’s journey, paid advertisements offer great returns.

Social media is an integral part of any content marketing strategy in this day and age. 75% of B2B buyers use social media to support their purchase decision, and the majority of decision makers in the industry today are millennials.

Digital Squad focus on the two social media channels that are most used by B2B marketers, Facebook (89%) and LinkedIn (81%)

We see the bigger picture, helping you tie together multiple channels to create a robust B2B marketing strategy. Spanning SEO, social media, PPC and more, we know how to deliver results from every angle.

Kickstart Your B2B Marketing Today