Google Adwords Marketing
Specialists in Adwords (PPC), Remarketing, Google Shopping and Youtube Advertising
Google Specialists - PPC Advertising, Remarketing and Google Shopping
Singapore Adwords Marketing Specialists
Unleash the Potential of Google AdWords today!
Are you a business owner in Singapore? Here’s some hard facts about the digital and commercial environment you’re up against:
- More than 92% of users will choose a business on the first page of their Google search result.
- The top three search results on the first page are dictated by Google AdWords (pay-per-click advertising).
- No other form of advertising has the level of measurability that Google Adwords does – every click, every dollar spend on every keyword can be tracked to an event such as a phone call or conversion.
Google Ad Example
2018 Google Adwords Statistics
What Google AdWords Can Do For You
First Place Matters
When it comes to high commercial intent searches, 40% of clicks are captured by the top three ad spots
On average, businesses make $2 in revenue for every $1 they spend on AdWords
Get leads almost instantaneously
Get qualified leads shortly after launching your AdWords campaign.
Faster Sales with SEO
Mobile searches translate to action being taken within an hour 70% of the time
Mobile is the majority
70% of mobile searchers will call a business from a Google Search.
Pinpointed Customer Targeting
Using Demographic Research and Google Keywords, we pinpoint the right customers and lead them to purpose-built landing pages optimisied for conversion.
Google AdWords Enquiry
Our Google AdWords Methodology
Buyer Persona Research
Buyer persona research is often overlooked by many AdWords agencies. At Digital Squad, we know that understanding your customers and their buyer personas is an essential step. In order to do this, we conduct a detailed consultation with the business owner, sales or marketing manager to understand exactly what you offer. This allows us to refine our keyword selection and targeting.
In order to conduct keyword research thoroughly, a number of professional agency tools need to be utilised as well as the Google Keyword Planner to grasp the keywords customers are searching for, the monthly keyword volumes, and the competitiveness of said keywords. We also research your competitors to reveal hidden opportunities.
Bid Strategy Optimisation
The next step is to opt for either a monthly budget based on keyword research (search volume vs cost per click), or for you to provide an amount you would like to work with. We utilise ad serving and rotation to determine the most effective way to spend your budget. As everything is tracked precisely, you will be able to clearly see how every cent has been spent.
Negative Keyword Inclusion
Low-quality search terms which do not result in any meaningful onsite interaction from a visitor are called negative keywords. We strategically add negative keywords to campaigns to maximise the Quality Score and minimise the cost-per-click. What this means is that the right audience will be targeted.
Conversion tracking lets us monitor and attribute enquires and calls to clicks, allowing us to better understand searcher behavior. We can therefore continuously gain new knowledge to improve the campaign. Multiple course corrections are usually conducted to improve your campaign set up.
Monthly Optimisation and Reporting
We conduct monthly AdWords and Google Analytics reporting detailing important metrics such as clicks, CPC, CPC, bounce rates and session times. Don't worry - we'll simplify all this data so you can stay abreast of your campaign status.