Global leader in workplace strategy, Unispace trusted Digital Squad to scale sales pipeline.

Unispace (Singapore)

As a global leader in workplace strategy, design, project management, and construction, Unispace creates people-centric spaces that spark brilliance, deepen connections, foster a sense of belonging, and propel success. Some brands they have worked with includes Paypal, Boston Consulting, Coca Cola, Microsoft and Deliveroo.

Unispace Case Study

  • Funnel funnel SEM campaign strategy targeting Singapore and India.
  • Cut-through the noise and target key decision makers in market for their core services + create awareness with decision influencers.
  • Keyword and competitor research to identify keyword nuances in different regions and focus on high conversion keywords
  • Develop content remarketing strategy, lead magnets and landing page to increase CVR.
  • Full funnel strategy development
  • Buyer persona development and mapping keyword research data to align with custom landing pages design to address pain points and maximise funnel performance
  • Competitor brand targeting
  • Creative ad design for awareness and retargeting ads (lead magnets introduced)
  • Full funnel A/B testing
  • 88% impression share on ads in Singapore and India
  • 68% reduction in CPC and 75% reduction in CPA
  • 80K+ impression generated with 6000+ clicks, with 20% progressing to 1/3 of funnel, 15% to 2/3 of funnel and 8% to final step of the funnel (MQL).
  • 300% higher results than expected