How To Use Google Ads For Your Business

You may find that using Google AdWords is the best choice for your company.

We are not exaggerating. 

Google is used for searches 3.5 billion times per day. With each search, you have the opportunity to promote your company to more users.

Increasing sales, surpassing conversion goals, & generating more leads are just some of the many opportunities that you can tap into using Google Ads. If you’re looking to supercharge your sales and marketing efforts, Google AdWords can definitely come in handy. 

Google Ads allows you to advertise and promote your goods and services when customers search for relevant keywords. When done correctly, it has the potential to significantly boost leads and sales. 

Let’s explore what Google Ads are, how it works, and the precise steps you can take to set them up for your company right away.

What exactly is Google Ads?

Google Ads is the go-to platform for many marketers when it comes to displaying advertisements to users who search for keywords related to specific products or services. Google’s tool uses a pay-per-click model, which means that companies only pay when someone clicks on their ad. It is one of the paid campaign tools that can generate more revenue for your company when used right. 

If you own a bakery, for example, you can use Google Ads to display ads to users who search for keywords like “bakery near me.” When someone clicks on your ad, they are taken to your website or landing page.

Using Google Ads, you can reach out to potential customers at the precise moment they are looking for your product or service. This plays to the old-age marketing principle of advertising to the right people, at the right time. 

What Is the Process of Google Ads?

The Google Ads platform provides an opportunity for advertisers to construct campaigns that consist of one or more ad groups. These individual ad groups are composed of a series of ads and keywords associated with them, all tightly woven together in what appears almost as a tapestry intended to capture the attention — and hopefully wallets! — of those who come across it. When users submit search queries related to the chosen keywords, Google’s algorithm leaps into action: launching auctions designed specifically around determining which ads will be displayed on their systems once someone initiates any given query or visits sites where there may already exist content involving peripheral subjects relevant for target consumers’ interests. 

Pro Tip: Before diving deep into Google Ads campaigns, you might want to check out these trends that may affect your paid search campaigns. 

Understanding Ad Campaigns and Ad Groups

A Google Ads campaign is a set of one or more ad groups that share a budget, location targeting, and other settings. Ad groups are used to organize ads by theme or product/service type. Within each ad group, advertisers can create ads and add relevant keywords.

How Google Ads Auction Works

The auction bases its outcomes upon distinct factors such as relevancy matched up against what each company has determined is quality scoring alongside how much capital they have decided should go towards securing favorable placement within rankings dictated by these multifaceted algorithms utilized always-changing criteria both known & unknown at present moment.

When a user enters a search query or visits a website with content related to the keywords in an ad group, Google’s algorithm triggers an auction. In the auction, Google evaluates the ad’s relevance, quality score, and bid amount to determine which ads will be displayed and in what order.

Types of Google Ads

There are several different types of Google Ads available, including:

Search Ads

Search ads are the most common type of Google Ads and appear at the top of the search results page when a user searches for a specific keyword. These ads can include text, image, or video.

Display Ads

Display ads appear on websites within the Google Display Network, which includes millions of websites across the internet. These ads can include text, image, or video.

Shopping Ads

Shopping ads appear at the top of the search results page when a user searches for a specific product or service, displaying an image of the product, its price, and the retailer’s name.

Video Ads

Video ads appear on YouTube and other video-sharing websites and can be in-stream or display ads. These ads can include text, image, or video.

App Ads

App ads appear within mobile apps and can encourage users to download or engage with an app. These ads can include text, image, or video.

Why Google Ads is important for businesses:

1. Reach a wider audience 

Google Ads allows businesses to reach a wider audience by displaying their ads to people who are actively searching for their products or services. This can help businesses to increase their visibility & reach potential customers who they may not have been able to reach through other marketing channels.

2. Control over advertising spend 

With Google Ads, businesses have complete control over their advertising spend. They can set a daily budget, bid on keywords, & adjust their campaigns based on performance. This helps businesses to manage their advertising costs and get the best return on their investment.

3. Targeted advertising

Google Ads allows businesses to target their ads to specific audiences based on location, demographics, interests, and keywords. This helps businesses to reach the right people with the right message, which can lead to higher conversion rates and more sales.

4. Measurable results

Google Ads provides businesses with detailed metrics & analytics to measure the success of their campaigns. This allows businesses to track their performance, identify areas for improvement, & adjust their campaigns accordingly to get the best results.

5. Flexibility

Google Ads is a flexible advertising platform that can be used by businesses of all sizes and industries. It allows businesses to create and run campaigns on their own or with the help of a marketing agency, and can be used to achieve a variety of marketing goals, including driving website traffic, generating leads, and increasing sales.

Google Ads is constantly updating their selection of tools and marketing solutions. So, be sure to check the latest updates before you launch your campaigns. 

Google Ads Account: The Basic How-Tos

Creating a Google Ads account is a straightforward process that can be completed in just a few steps. Once you have created an account, you can start creating ad campaigns to reach your target audience and drive traffic to your website. In this article, we will walk you through the process of creating a Google Ads account, setting up your payment information, and creating your first ad campaign.

How to create a Google Ads account

Step 1: Go to the Google Ads website & click on the “Get started” button.

Step 2: Sign in to your Google account. If you don’t have a Google account, you will need to create one.

Step 3: Choose the goal of your ad campaign. This will help Google Ads to suggest the best ad formats & settings for your campaign.

Step 4: Enter your business information, including your website URL and location.

Step 5: Choose your target audience. You can target by location, language, age, gender, interests, and more.

Step 6: Set your budget and bidding strategy. You can choose between a daily budget or a total budget for your campaign.

Step 7: Create your first ad. You can choose from a variety of ad formats, including text ads, display ads, and video ads.

Setting up your payment information

Once you have created your Google Ads account, you will need to set up your payment information. Google Ads accepts a variety of payment methods, including credit & debit cards, bank transfers, and direct debit. To set up your payment information, follow these steps:

Step 1: Click on the “Tools & Settings” icon in the top right-hand corner of your Google Ads account.

Step 2: Click on “Billing & Payments.”

Step 3: Choose your payment method and enter your payment details.

Step 4: Set up your billing profile and choose your billing threshold.

Creating your first ad campaign

Now that you have set up your Google Ads account & payment information, it’s time to create your first ad campaign. Here’s how to get started:

Step 1: Click on the “Campaigns” tab in your Google Ads account.

Step 2: Click on the “+” button to create a new campaign.

Step 3: Choose your campaign type, such as Search, Display, or Video.

Step 4: Set your campaign settings, including your target audience, budget, and bidding strategy.

Step 5: Create your ad groups and ads. You can choose from a variety of ad formats, including text ads, display ads, and video ads.

Step 6: Review your campaign settings & launch your campaign.

You may also check out Google’s step-by-step guide for more details.

The Bottomline: Start Advertising With Google Ads Today

With the power of Google Ads, your business can reach new heights and soar to success. So, don’t be a Google Ad-misser, become a Google Ad-vocate and start advertising today. Remember, the world is your oyster, and Google Ads is the pearl that will help you shine bright in the sea of competition. We hope you learned a lot from this blog. 

If you have more questions or queries, please reach out to Digital Squad for more information. You may also check out our other blogs to read more about the best marketing strategies you can use for your business. Happy advertising!