Fonterra is New Zealand’s largest company and one of the world’s leading dairy exporters, operating across multiple international markets with a complex digital ecosystem.
As a Fortune 500 cooperative with global supply chain influence, Fonterra required more than incremental SEO improvements — they needed a structured, scalable global search strategy that aligned with multiple markets, product divisions and stakeholder groups.
Digital Squad was engaged to architect and implement a multi-site global SEO framework capable of delivering measurable organic growth at enterprise scale.
Operating across regions, languages and product verticals, Fonterra faced:
At enterprise scale, small inefficiencies compound. The objective was not just traffic growth — but structured, governed, long-term organic visibility across priority international markets.
We implemented a structured SEO governance model to unify global keyword architecture and align regional teams under a centralised search strategy.
This included:
Enterprise sites often suffer from crawl inefficiencies and structural silos.
We conducted a full technical audit across domains and implemented:
Rather than isolated blog content, we developed a strategic content framework aligned to:
This created a scalable model for ongoing authority growth.
Enterprise growth requires clarity.
We established:
Within one quarter of implementation:
These gains were achieved across a complex, multi-site global infrastructure — demonstrating the power of structured governance and enterprise-level execution.
