LinkedIn Marketing

Market directly to decision matters with our powerful LinkedIn advertising strategies


Award Winning Linkedin Marketing Team


In 2019, over 66% of Singaporeans actively used LinkedIn totalling more than 2.3 million users and officially ranked as the 3rd most connected country in the world!

LinkedIn users are some of the most engaged and active social media users on the planet. Actively connecting with professionals, discovering new businesses and engaging with content, LinkedIn users are an absolute gold mine for B2B marketing.

The average buyer needs to see 10 pieces of content before making a final purchasing decision, and on LinkedIn, users consume content with intent.

Digital Squad is Singapore’s leading B2B Marketing Agency with the following recent achievements:

  • Winner of the 2018 SEMRUSH Australia/ NZ Search Awards  in the B2B Marketing Category, venued at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)

The Latest LinkedIn Marketing Statistics

The Power of LinkedIn Marketing


B2B Platform of Choice

94% of B2B marketers on social media use LinkedIn to publish content - are you missing out?

Huge earning potential

LinkedIn is the top platform for B2B lead generation, with 45% of LinkedIn users holding senior decision-making positions

Active and engaged audience

50% of B2B web traffic generated by social media comes from LinkedIn - users are actively looking for information on the platform

Direct communications

InMail has a 300% higher response rate than email - be heard by the people who matter.

LinkedIn is where professional movers and shakers are looking to consume content. Think CEOs, VCs, directors and other decision-makers that are looking for vendors just like you.

How Does LinkedIn Advertising Work?


At the core of LinkedIn marketing lies content. Digital Squad can create the winning content strategy that your audience has been waiting for, generating traffic back to your site.  

We discover which users to target through:

Demographic information (age, location, etc.)
Industry type
Business size
Budgets & revenues

LinkedIn’s slogan tells no lies – the platform truly allows you to market to who matters in a B2B context. The platform’s sponsored content, sponsored InMail and text ads help you reach the world’s largest network of influential professionals, driving traffic, generating leads and making powerful connections. LinkedIn marketing is an essential tool for any B2B vendor looking to meet their goals.

LinkedIn’s unique sponsored InMail feature allows you to reach out to leads in a personal way, while sponsored pieces of content act as native advertisements that your audience will relate to. Used alongside simple text ads, you can reap the benefits of the world’s largest professional networking platform. Look to a reputable LinkedIn marketing agency to help you obtain results – Digital Squad help you reach who matters.

How Digital Squad Helps Businesses with LinkedIn Marketing


We get you leads that are highly valuable and qualified, as we target users who have already displayed an interest in your brand or industry, and are therefore more likely to react to you positively.

People invest time on LinkedIn looking for valuable content, so in order to drive deep engagement, content that helps people perform their jobs better, address pain points or answer common questions will keep your audience happy.

LinkedIn is where experts speak up – by crafting enriching content, we help establish your brand as a leader in your field.

There are three types of thought leadership you can consider working into your content plan: industry thought leadership (your perspective on current issues). organisational thought leadership (your company ethos) and product thought leadership (providing the best solutions to your clients).

We use targeted LinkedIn ads that will reach exactly those who matter. From response-generating InMail to valuable content, our sponsored posts get you straight to the heart of it. 

Sponsored content on LinkedIn should not be underestimated – InMail, for example, generates a 300% higher response rate than conventional email tactics!

Integrating with your overall content marketing strategy, our beautifully crafted and planned LinkedIn content will drive engagement and traffic.

Some LinkedIn content ideas for publishing or sharing include your company page, groups, InMails and other people’s content.

Of course, we can’t forget the core purpose of LinkedIn: to connect professionals. With a strong network of influential people, you can make sure your advertising efforts go even further.

Building up your own personal reputation on LinkedIn can help enormously with branding.

Kickstart Your LinkedIn Advertising Today