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Social Media


In the realm of social media marketing, understanding the operational intricacies of social media algorithms is paramount. These elusive algorithms are the invisible puppeteers behind what users see on their feeds – the content, its order, and frequency. This article explores three of the most influential factors that shape and drive these algorithms on popular[…]

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In the business-to-business (B2B) world, tailor-fitted marketing strategies are not just a luxury; they’re a necessity. Account-Based Marketing (ABM), with its laser-focused approach on key accounts, has become a pivotal tactic for companies looking to secure significant contracts and foster long-term relationships. However, with the advent of artificial intelligence (AI), there’s untapped potential to revolutionize[…]

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In today’s digital age, social media marketing is crucial in promoting a brand or business. And while it brings opportunities for businesses to reach out to potential customers, it also presents ethical challenges and risks that need to be navigated with care. One of these challenges is how to employ ChatGPT, an AI-powered chatbot, in[…]

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When it comes to B2B marketing, the landscape is constantly evolving. Businesses must keep up with the latest trends and strategies if they want to stay ahead of the curve. One increasingly popular approach is the use of sentiment analysis and social listening. These tactics can be incredibly useful for gaining insights into customer behavior[…]

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Artificial Intelligence (AI) has revolutionized the way we live and work, and marketing is no exception. The proliferation of data in recent years has made it easier for brands to use AI to glean insights about their customers and reach them with personalized messaging. However, AI adoption in marketing is not without its challenges. In[…]

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With 2024 just around the corner, it’s time to start thinking about the trends that will shape the industry in the coming years. As a digital marketer, CMO, or independent business owner, understanding these trends is crucial to keep pace with the latest developments and optimize your social media strategy. In this blog post, we[…]

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If you’re a digital marketer or anything like that, you know that tracking your campaigns’ performance is a crucial aspect of your job. And while tracking your campaigns may not be the most exciting part of the job, it’s an essential one. But how do you do that? Enter the UTM parameters! UTM parameters are[…]

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If you’ve ever found yourself mindlessly scrolling on social media and wondering why you’re seeing the posts you see, you’ve had an unplanned rendezvous with the elusive comptrollers of the digital world – Social Media Algorithms. Today, we aim to unravel the secrets behind the social media algorithm. By the end of this blog, we[…]

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Consistency is key in social media marketing. In fact, many factors can contribute to a brand’s success in social media, but perhaps one of the most valuable is content consistency.  From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. But first, what[…]

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INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was a game-changer. Brands could now reach a global audience of millions or even billions, and accurately measure the success of each and every campaign. Digital forms of entertainment were now taking over, and marketers had to adapt in order to reach the masses. Now, marketers have[…]

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