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social media marketing


In today’s digital age, social media marketing is crucial in promoting a brand or business. And while it brings opportunities for businesses to reach out to potential customers, it also presents ethical challenges and risks that need to be navigated with care. One of these challenges is how to employ ChatGPT, an AI-powered chatbot, in[…]

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There’s no denying the benefits of user-generated content (UGC) on marketing. From brand awareness to increased engagement, UGC is an essential tool that every marketer should leverage. In its simplest form, UGC includes any content created by customers, whether it’s a picture, review, or a social media post. The Conversion Powers of UGC Notably, UGC[…]

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Account-based marketing is a sales strategy that targets identified high-value accounts as opposed to casting a wide net and hoping for the best. This method takes a personalized approach to marketing, and social media platforms provide unparalleled access to target accounts. Social media engagement is key to the success of account-based marketing because it allows[…]

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Artificial Intelligence (AI) has been one of the most talked-about technologies in recent years, and it has a lot of potential to revolutionize the marketing landscape. With its ability to analyze large volumes of data, identify patterns, and make data-driven decisions, it can help businesses to personalize customer experiences and offer relevant products and services.[…]

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Welcome to the world of marketing in 2024! A lot has changed since 2023, and as it turns out, the marketing industry is no exception. During the year 2023, we saw some trends that took the world by storm. TikTok was at its peak, voice search was on the rise, and influencer marketing was still[…]

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With 2024 just around the corner, it’s time to start thinking about the trends that will shape the industry in the coming years. As a digital marketer, CMO, or independent business owner, understanding these trends is crucial to keep pace with the latest developments and optimize your social media strategy. In this blog post, we[…]

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In the realm of social media marketing, understanding the operational intricacies of social media algorithms is paramount. These elusive algorithms are the invisible puppeteers behind what users see on their feeds – the content, its order, and frequency. This article explores three of the most influential factors that shape and drive these algorithms on popular[…]

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Instagram is one of the most influential platforms to market their products and services. However, creating amazing content is just half the battle. To ensure maximum reach and engagement, timing is everything. Posting content at the right time can make all the difference in increasing your followers, likes, and comments. In this blog post, we[…]

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If you’re a digital marketer or anything like that, you know that tracking your campaigns’ performance is a crucial aspect of your job. And while tracking your campaigns may not be the most exciting part of the job, it’s an essential one. But how do you do that? Enter the UTM parameters! UTM parameters are[…]

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If you’ve ever found yourself mindlessly scrolling on social media and wondering why you’re seeing the posts you see, you’ve had an unplanned rendezvous with the elusive comptrollers of the digital world – Social Media Algorithms. Today, we aim to unravel the secrets behind the social media algorithm. By the end of this blog, we[…]

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