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social media agency singapore


If you’ve just received a call for a job interview, it’s safe to assume HR has already Googled you. They might have looked you up on Facebook and reviewed your LinkedIn profile too. According to the Content Stadium Report in 2023, 98% of companies are using social media in their recruiting. But companies and employees[…]

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In the realm of social media marketing, understanding the operational intricacies of social media algorithms is paramount. These elusive algorithms are the invisible puppeteers behind what users see on their feeds – the content, its order, and frequency. This article explores three of the most influential factors that shape and drive these algorithms on popular[…]

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No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The Definition of Branding Branding is a marketing strategy that involves creating a differentiated name and image – often using a logo and/or[…]

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Actionable Insight is a term in data analytics and big data. It means insights from data that help managers and organizations make informed decisions. Analyzing your marketing analytics gives deep insights into your digital marketing campaign performance. It can demonstrate to your superiors or clients how your marketing efforts are progressing. Moreover, it helps identify[…]

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Companies who see improved conversion rates are performing, on average, 50% more tests and use 47% more methods to improve conversion. Conversion rate optimisation is the process of updating and testing elements on a webpage. The method has an ultimate goal increasing the percentage of website visitors who take a desired action.  As the process[…]

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Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to[…]

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Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]

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65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]

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With Google’s helpful content update for search result pages, businesses need to re-evaluate the content that they are putting out to rank well on SERPs.

Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. This is why we see personalisation as one of the best high-quality lead generation technique today, and here’s[…]

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