Singapore, known for its vibrant business ecosystem, has become a hub for digital marketing. As companies are eager to expand their online presence, the competition in the digital space is getting fiercer than ever. While good SEO can catapult a brand to unprecedented heights of success, suboptimal SEO practices can spell doom for a business.[…]
2023 Best Strategies for Boosting SEO in Singapore
By Joy Masapequena seo company Singapore Nov 27, 2023
SEO vs PPC (Google AdWords)
By Joel Payne Google AdWords Marketing Sep 21, 2017
What are SEO and PPC/AdWords, and Which is Best for Your Business? What is SEO? SEO stands for “Search Engine Optimisation,” an umbrella term covering all of the many strategies and techniques that can be utilised to improve the ranking of a particular website in search engine results. SEO is geared towards achieving higher search[…]
How Social Media is Changing the Digital Marketing Landscape
By Shane Social Media Marketing Jul 19, 2017
INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was a game-changer. Brands could now reach a global audience of millions or even billions, and accurately measure the success of each and every campaign. Digital forms of entertainment were now taking over, and marketers had to adapt in order to reach the masses. Now, marketers have[…]
Avoid Google Penalties by Using White Hat SEO Techniques A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]
SEO Predictions for 2017 from Singapore’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2017 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: 1) Mobile will reign supreme Google has recently announced changes to[…]
A real world example of politically motivated digital hijacking
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Today we’re seeing a real world example of digital hijacking for political purposes: IMDb users are voting on The Promise without seeing it! The film is directed by Terry George and stars Christian Bale and Oscar Isaac. Set during the tail end of the Ottoman Empire, the film addresses the Armenian Genocide that killed 1.5[…]
Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]
Get your business found in Local Search Business Listings in Singapore Local search is an essential element of marketing, especially for small businesses. It allows small and medium sized businesses to be seen just as much as massive corporations, leveling the playing field for the little guy. Marketers are now having to adapt to the[…]
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