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search engine optimisation


As we enter the new year, many social media managers are looking for ways to refine and update their processes to stay on top of the latest trends and tools and make the most of their online marketing efforts. 

Understanding The Optics of the Digital Marketing Landscape and Maximising ROI Digital marketing is simply essential in today’s day and age. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing (Facebook, Instagram or[…]

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  Consider hiring in-house instead of outsourcing the work to an agency? Bear these factors in mind. Talent. The best way to stay focused on your actual business is by hiring a digital marketing agency Singapore. An agency’s sole focus is to ensure the success of the client, and they have the talent, comprehensive knowledge[…]

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The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2017 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: 1) Mobile will reign supreme Google has recently announced changes to[…]

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Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]

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SEO is forever evolving With Google changing its algorithm around 600 times a year to make search results more relevant. Over the last 16 months, more emphasis has been on having quality backlinks from sites with high Page Rank (PR) and Domain Authority (DA), indicating how much Google trusts these sites. At the same time,[…]

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