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digital agency Singapore


If you’ve just received a call for a job interview, it’s safe to assume HR has already Googled you. They might have looked you up on Facebook and reviewed your LinkedIn profile too. According to the Content Stadium Report in 2023, 98% of companies are using social media in their recruiting. But companies and employees[…]

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No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The Definition of Branding Branding is a marketing strategy that involves creating a differentiated name and image – often using a logo and/or[…]

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Actionable Insight is a term in data analytics and big data. It means insights from data that help managers and organizations make informed decisions. Analyzing your marketing analytics gives deep insights into your digital marketing campaign performance. It can demonstrate to your superiors or clients how your marketing efforts are progressing. Moreover, it helps identify[…]

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Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]

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Content marketing can help you connect with your business prospects. We have 6 tips for your B2B tech company to maximize your content marketing strategy.

Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise[…]

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As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With online competition on the rise, your business must stand out and catch the attention of potential customers.To do this, you need to be utilising all of the available tools available –[…]

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In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in[…]

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In the bustling world of B2B marketing, having a firm grip on analytics can be the key that unlocks unprecedented success. When it comes to social media, LinkedIn stands head and shoulders above the rest as a platform that caters to a distinctly professional audience. Leveraging LinkedIn Analytics is not just a good idea –[…]

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In a landscape where consumer behavior and opinions are increasingly shared online, it has never been more pertinent for brands to engage in active social listening strategies. This practice, often referred to as monitoring the ‘digital waves,’ goes beyond simple customer service engagements—it’s about truly understanding the zeitgeist of your target market. For marketers and[…]

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