As we enter the new year, many social media managers are looking for ways to refine and update their processes to stay on top of the latest trends and tools and make the most of their online marketing efforts.
How Small Businesses can Adapt and Grow With Marketing Automation
By Shane Content Marketing Aug 20, 2017
The new era of Marketing Automation Marketing automation can be seen across most marketing departments, regardless of the business size. According to Google stats, the search traffic for ‘marketing automation’ has increased 96% since December 2015, with interest in the new tactic rising exponentially. Helping local business to adjust and grow with marketing automation is[…]
Data Driven Business Decisions – Understanding the Meaningful Metrics
By Shane Analytics Jun 28, 2017
Understanding The Optics of the Digital Marketing Landscape and Maximising ROI Digital marketing is simply essential in today’s day and age. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing (Facebook, Instagram or[…]
Consider hiring in-house instead of outsourcing the work to an agency? Bear these factors in mind. Talent. The best way to stay focused on your actual business is by hiring a digital marketing agency Singapore. An agency’s sole focus is to ensure the success of the client, and they have the talent, comprehensive knowledge[…]
SEO Predictions for 2017 from Singapore’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2017 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: 1) Mobile will reign supreme Google has recently announced changes to[…]
A real world example of politically motivated digital hijacking
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Today we’re seeing a real world example of digital hijacking for political purposes: IMDb users are voting on The Promise without seeing it! The film is directed by Terry George and stars Christian Bale and Oscar Isaac. Set during the tail end of the Ottoman Empire, the film addresses the Armenian Genocide that killed 1.5[…]
Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]
Get your business found in Local Search Business Listings in Singapore Local search is an essential element of marketing, especially for small businesses. It allows small and medium sized businesses to be seen just as much as massive corporations, leveling the playing field for the little guy. Marketers are now having to adapt to the[…]
SEO hacks to help you rank An estimated 12-15 million searches are carried out each month in the US alone. With over half of this being on a mobile device and over 65% of first page listed businesses scoring a sale, it’s clear to see why you have to get ahead of your competitors. We’ve got[…]
SEO is forever evolving With Google changing its algorithm around 600 times a year to make search results more relevant. Over the last 16 months, more emphasis has been on having quality backlinks from sites with high Page Rank (PR) and Domain Authority (DA), indicating how much Google trusts these sites. At the same time,[…]
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