Latest SEO Marketing Statistics
Why your business needs SEO
Google is King
According to 2019 data from StatCounter, Google dominates with 95.5% search engine market share in Singapore, followed by Yahoo and 2% and Bing at 1.29%.
First page is for winners
Combined, the top 10 organic listings on first page capture 92% of all search traffic.
SEO attracts the best leads
Inbound leads from SEO have 14.6% close rates, whereas outbound leads (cold calling and direct mail) have a 1.7 % close rate.
SEO vs Google Ads
Organic SEO is over five times more effective than PPC advertising in generating high quality leads.
Top 3 positions dominate
Latest research on click-thru-rates from AWR, the first 3 organic listings capture 55% of all desktop search traffic and 45% of all mobile search traffic.
A great place to hide
In comparison, the second page captures less than 5 % of all search traffic.
Just as important for B2B
57% of B2B marketers state SEO as their main lead generation channel and far more effective than any other initiative.
Highest purchase intent
Over 78% of location-based mobile searches result in an offline purchase and visit in-store within 24 hours.
If you’re still reading, we’re assuming that we’ve convinced you enough to invest into search engine optimisation (SEO).
However, decision makers often find it challenging choosing the right SEO company that can deliver real-world results.
Digital Squad is Singapore’s leading SEO agency and Winner of the 2018 SEMRUSH Australia/ NZ Search Awards in the B2B Marketing Category, venued at the Sydney Opera House – the most prestigious awards in the global SEO industry!
Our SEO Methodology
An in-depth audit is first carried out to review any previous SEO work that has been conducted, as well as your site architecture, content, competitor analysis and current rankings.
By tapping into Google's search history database, we'll reveal the search terms and volumes your customers are actually using.
We reverse engineer your competitors' content and backlink strategy as well as their current rankings to reveal any hidden opportunities for you.
Once a keyword list has been developed, we edit your existing website content to fill in any gaps. Sparse pages are filled out with strategic content and new pages are created to capitalise on keywords.
Further optimisation is carried out by improving the website load speed, reducing page size, editing meta data, improving page structure and site architecture, adding images and fixing broken links.
We evaluate your website's Domain Authority to increase your site's relevance and performance.
Content truly is king when it comes to SEO, which is why our team works hard on a monthly content calendar. Regular, high-quality content will boost engagement rates throughout your campaign.
We report on monthly keyword progression, visitor analytics and organic Market Visibility Scores to demonstrate performance.
Work with the best SEO team
Real SEO Results
Case Study 1: Technology Marketing
Challenge: Client suffered declining monthly sales over the past 24 months despite increase Google Ads spend month on month and revamping website
Solution: Content and landing page optimisation, technical optimisation to site performance, link-building and content marketing campaign.
Results: 10% increase in monthly revenue during 90 day window, despite pausing Google Ads campaign (effectively saving $5-$6k per month in ad spend).
Increased from 15.5% to 26% within 100 days
Improved from 21.2 to 7 within 100 days
Organic Traffic Growth
Improved from 28% within 100 days, along with bounce rates, session duration and average pages per session.
Case Study 2: Travel Marketing
Challenge: 2017-2019 Winner of World Luxury Hotel Awards and Bali’s most awarded women’s luxury retreat. Our client faced increasing competition in organic channels for Australia/ New Zealand and the US market and engaged our services after hitting a glass-ceiling with another SEO specialist.
Solution: Keyword Research, content and landing page optimisation, technical optimisation to improve site performance for users on across all devices, link-building, content marketing campaign, website re-build on SEO optimised WordPress theme, hosting migration, CDN implementation and optimisation, international targeting on Google Search Console, Hotjar and CRO.
Results: 10 x increase in visibility from 2.6% to 25% over 18 months. Average position across 25 keywords improved from 44 to 8. Organic traffic increased 246% within 18 months.
Increased from 2.6% to 25% within 18 months
Improved from 44 to 8 within 18 months
Organic Traffic Growth
Increased 246% within 18 months worldwide.
Case Study 3: Finance Industry
Challenge: Increase organic visibility, traffic and leads in mortgage brokering sector.
Solution: Keyword Research, content and landing page optimisation, technical optimisation to improve site performance for users on across all devices, link-building, content marketing and internal-linking campaign, website re-build on Umbraco and domain-merge.
Results: 848% increase in organic traffic, 48% reduction in bounce rate and 2578% increase in leads over 12 months. Monthly organic traffic generated valued at $62,000.
Increased from 5 % to 20% within 12 months
$62k in organic traffic generated each month
Organic Traffic Growth
Increased 246% within 18 months worldwide.
SEO Frequently Asked Questions
Search Engine Optimization (SEO) refers to the process of improving the visibility of websites on search engines like Google, Bing, and Yahoo. These techniques include things like keyword research and keyword selection, creating search-engine-optimized website content like pages and articles, optimizing website architecture for SEO, and building backlinks, both internal as well as external links, submitting your website pages to Google Search Console for crawling and indexing and ongoing optimization of the website and content in accordance with updates and algorithm changes introduced by Google from time to time. Depending on the nature of your business, your website may need different types of search engine optimizations, including local SEO, domestic SEO, international SEO, e-commerce SEO, etc.
SEO is an integral part of any marketing strategy because it helps drive traffic to your website. A search engine-optimized website ranks well on search platforms like Google driving lots of free traffic from your target audience. SEO helps you rank higher for keywords your prospects are searching for to find products and services offered by your business. Better SEO means better rankings, more traffic, higher conversions, more qualified leads for your sales pipeline, and ultimately more sales and revenue for your business. Leads coming from organic traffic have the highest conversion rates compared to leads generated by other traffic sources. Besides boosting conversions and revenue, SEO also helps your business by creating a better user experience with helpful content and building a better and larger brand image with higher visibility in search.
Yes, having a website is a must for SEO. Without a website, there is no SEO. To ensure having your business website is ready for search engines and make it as SEO-friendly as possible, your website should not only provide visitors with what they need but also work well for them. This means making sure that the design is user-friendly, clear, and intuitive, that navigation is simple, logical, properly structured, and easy to follow, and that the content is relevant, interesting, and to the point. It’s also important to make sure that the website works well across different devices, such as desktops, laptops, tablets, smartphones, and other mobile devices, and is well-optimized for speed. In today’s digital world, both users, as well as search engines, expect your website to load in less than 2 seconds. Besides these basic checks, there are multiple other technical aspects to keep in mind while building and optimizing your website for SEO.
SEO is a long-term game, and it takes time to see results from SEO. Depending on the difficulty score of keywords you need to target for your business, it can take days, weeks, or sometimes months to see a good amount of traffic from SEO campaigns. However, compared to earlier days, Google crawls and indexes new content much faster. So, if your website is optimized for search engines, is filled with good content, and also gets backlinks from good quality sites in the industry, you can start getting hits from SEO and new content within a few days of going live. Still, unlike ads, SEO is not for instant gratification, and when working on SEO campaigns, the SEO strategy has to be designed from a long-term perspective to drive organic traffic and growth from search.
SEO continues to be one of the highest-performing channels in marketing from the ROI point of view. Leads coming from SEO have the highest conversion rates in sales, which directly contributes to ROI. Besides contributing to sales and revenue, there are multiple intangible benefits of SEO that are not factored in a while calculating ROI. SEO helps in building brand awareness. Every time users see a result from your website on Google and visit your site, it contributes to your brand image. By building brand awareness, SEO improves the branded and direct traffic on your website. Engaging content created for SEO also keeps your audience engaged with your website, product, and services and helps in better retention. Investing in SEO gives not only tangible results in terms of conversions and sales but also intangible business benefits, including brand awareness and user retention.
SEO campaigns involve a number of different activities, including keyword research, building SEO and content strategy, optimizing pages for internal linking, building external backlinks, regular SEO audits, and fixing issues on the website. All of these activities can are classified into on-page SEO and off-page SEO services. On-page optimization focuses on how well your website is optimized for search engines. This includes optimizations like using proper HTML tags, having descriptive titles, internal linking, using keywords throughout your text, etc. Off-page optimization focuses on improving your site’s visibility by getting links back to your site from other websites. These links will help Google understand more about your site and improve its ranking. For the overall optimization of your business website for search, you should ideally invest in a 360-degree SEO approach combining on-page and off-page services.
Most basic SEO services package costs can be as low as SGD 1000 per month. However, the exact cost depends on the scale and requirements of your business. Industry and the competition in your industry also play a key role in determining how much SEO efforts your website needs, and the cost varies depending on the efforts involved. For example, one business website can be optimized with, let’s say, two blogs a month, while another business website might need twenty new blogs per month depending on the scale of the business and target niche. Thinking from a longer perspective in business, think of SEO not as a cost but as an investment because SEO has been one of the best performing marketing and growth channels with very high returns, and it continues to be.