SEO SERVICES

SEO is an integral part of any marketing strategy because it helps drive traffic to your website. A search engine-optimized website ranks well on search platforms like Google driving lots of free traffic from your target audience. SEO helps you rank higher for keywords your prospects are searching for to find products and services offered by your business. Better SEO means better rankings, more traffic, higher conversions, more qualified leads for your sales pipeline, and ultimately more sales and revenue for your business. Leads coming from organic traffic have the highest conversion rates compared to leads generated by other traffic sources. Besides boosting conversions and revenue, SEO also helps your business by creating a better user experience with helpful content and building a better and larger brand image with higher visibility in search.

Yes, having a website is a must for SEO. Without a website, there is no SEO. To ensure having your business website is ready for search engines and make it as SEO-friendly as possible, your website should not only provide visitors with what they need but also work well for them. This means making sure that the design is user-friendly, clear, and intuitive, that navigation is simple, logical, properly structured, and easy to follow, and that the content is relevant, interesting, and to the point. It’s also important to make sure that the website works well across different devices, such as desktops, laptops, tablets, smartphones, and other mobile devices, and is well-optimized for speed. In today’s digital world, both users, as well as search engines, expect your website to load in less than 2 seconds. Besides these basic checks, there are multiple other technical aspects to keep in mind while building and optimizing your website for SEO.

SEO is a long-term game, and it takes time to see results from SEO. Depending on the difficulty score of keywords you need to target for your business, it can take days, weeks, or sometimes months to see a good amount of traffic from SEO campaigns. However, compared to earlier days, Google crawls and indexes new content much faster. So, if your website is optimized for search engines, is filled with good content, and also gets backlinks from good quality sites in the industry, you can start getting hits from SEO and new content within a few days of going live. Still, unlike ads, SEO is not for instant gratification, and when working on SEO campaigns, the SEO strategy has to be designed from a long-term perspective to drive organic traffic and growth from search.

SEO continues to be one of the highest-performing channels in marketing from the ROI point of view. Leads coming from SEO have the highest conversion rates in sales, which directly contributes to ROI. Besides contributing to sales and revenue, there are multiple intangible benefits of SEO that are not factored in a while calculating ROI. SEO helps in building brand awareness. Every time users see a result from your website on Google and visit your site, it contributes to your brand image. By building brand awareness, SEO improves the branded and direct traffic on your website. Engaging content created for SEO also keeps your audience engaged with your website, product, and services and helps in better retention. Investing in SEO gives not only tangible results in terms of conversions and sales but also intangible business benefits, including brand awareness and user retention.

SEO campaigns involve a number of different activities, including keyword research, building SEO and content strategy, optimizing pages for internal linking, building external backlinks, regular SEO audits, and fixing issues on the website. All of these activities can are classified into on-page SEO and off-page SEO services. On-page optimization focuses on how well your website is optimized for search engines. This includes optimizations like using proper HTML tags, having descriptive titles, internal linking, using keywords throughout your text, etc. Off-page optimization focuses on improving your site’s visibility by getting links back to your site from other websites. These links will help Google understand more about your site and improve its ranking. For the overall optimization of your business website for search, you should ideally invest in a 360-degree SEO approach combining on-page and off-page services.

Most basic SEO services package costs can be as low as SGD 1000 per month. However, the exact cost depends on the scale and requirements of your business. Industry and the competition in your industry also play a key role in determining how much SEO efforts your website needs, and the cost varies depending on the efforts involved. For example, one business website can be optimized with, let’s say, two blogs a month, while another business website might need twenty new blogs per month depending on the scale of the business and target niche. Thinking from a longer perspective in business, think of SEO not as a cost but as an investment because SEO has been one of the best performing marketing and growth channels with very high returns, and it continues to be.