Online Reputation Management in the Digital Age

A good reputation is the backbone of many businesses. Word of mouth has the power to make or break, as people love to share their experiences with businesses and products. This is where brand monitoring and reputation management comes in.

The Role of Online Reputation Management Specialists

Nowadays, people don’t just talk to their friends, families and colleagues. People can now talk to the whole world online through social media, blogs and reviews. It’s also worth noting that it can be hard to know if people are talking about you on these mediums unless you actively look for them.

Your customers, of course, will be searching for this information. Before making a purchase or hiring a service, customers will look into reviews and your reputation.

Over 92% of consumers regularly read online reviews to learn about a business.

Brand monitoring and reputation management covers the monitoring, identification and influencing of your digital reputation and credibility.
It’s a way to pick up on any negative reviews and try to resolve the customer’s gripe, or to push positive reviews into the spotlight instead. It’s a mixture of great customer service and clever PR.

When done correctly, it can also offer new insights on increasing your brand awareness.

In this day and age, you need to protect your reputation beyond just your local reputation – you now have to ensure your online reputation is sending out the right message. these modern times, you need to protect your reputation beyond your local customer base, especially online.

Here’s why:

1. Increase sales with good brand monitoring

The vast majority of people read online reviews and conduct plenty of research before making a decision. Do you know what your customers are searching for?

If your answer is no, you are already missing out on a potentially massive pool of customers.

How is your well-thought out marketing campaign (that has cost you money) going to work effectively if you don’t even know your audience properly?

Instead of waiting for your sales to plummet, get ahead of the game now with good brand monitoring strategies.

A Bright Local study carried out in 2016 found that over 84% of buyers will trust an online review as much as a personal recommendation or word of mouth.

2. Build trust and credibility with online reputation management

Any business owner will know first hand how important it is to have the trust of your customers.

As mentioned before, customers talk and, with the internet, opinions and reviews can spread like wildfire.

You only have to look at Uber – a name that’s now synonymous with bad PR. The company’s success means nothing if it can’t fix its terrible reputation.

Everyone has the power to be a citizen journalist these days, and while that’s fantastic when it comes to whistleblowing, it can be problematic for businesses.

There is no moderator to fact from fiction, and if people lose faith in your company, it could either be very expensive or nigh impossible to get it back.

Avoid the repercussions of negative reviews by responding to them right away, and addressing as many of the concerns as you can.

3. Who else might be searching for your brand and reputation?

Clients are not the only people you have to think about in business. Potential investors and employees could also be impacted by bad reviews and reputation.

Your reputation goes far beyond your inner business circle.

You need to make sure that potential partnerships are not damaged by a bad online reputation. You never want to miss out on the perfect employee because they read a negative review before applying to your workplace, or a potential investor because of some inaccurate remarks in a blog post.

“ Online reputation management is not a simple buzz word. It’s a reality and if you are not serious about protecting your reputation online, why are you still in business?”

Reputation extends far beyond the SEO efforts but also social media marketing Singapore. Whether that’s YouTube advertising, instagram marketing or Facebook marketing services, we’re here to help you.

Recommended Reads:

Art of Reputation Management

7 Basic Digital Marketing Habits Your Business Needs to Adopt

How Social Media Is Changing the Digital Marketing Landscape

Helping Small Businesses Grow and Adapt with Marketing Automation