NZ's leading marine collagen supplements brand
Ora Pure
Ora Pure are one of New Zealand’s fastest growing beauty category companies specialising in pure marine collagen based supplements.
Having had tremendous success with influencer marketing, they initially engaged Digital Squad to tap into organic (SEO) traffic and growth.
We’ve helped them dominate with top of first page results for their highest converting keywords – leading to a 193% growth in online sales within 6 months.
Our added remarketing and Google Shopping ads have produced records sales month on month.
About Ora Pure
Challenge
Ora Pure requested we develop an SEO strategy to tap into organic traffic and sales. Having an e-commerce Shopify site with a global market, a roadmap had to be developed for SEO starting from NZ.
Process
We undertook the following steps to craft a far superior SEO strategy:
- comprehensive keyword research.
- competitor keyword rankings.
- competitor link-building strategy.
- established purchase intent for short vs long tail keywords.
- comprehensive technical and site architecture audit.
Results
Ora Pure is now dominating first page results for 10 of their highest converting keywords, leading to a 193% increase in organic traffic sale within 6 months.
Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.
01
Initial Audit
We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.
02
Keyword and Competitor Research
We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.
03
On-page optimisation
Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.
04
Content Development and Link Building
Content Strategy Development and Link Building to establish client as market leaders.