Turnkey Integrated Marketing Campaign for Singapore's game-changing social enterprise.
No Harm Done
Singaporean social enterprise No Harm Done offers ethically sourced, high quality coffee in Nespresso compatible capsules and fully compostable packaging! Their flagship ‘Singaporean Kopi-O’ flavour is a must-try! Digital Squad worked with NHD to transform their social media presence, develop an integrated marketing campaign and implement CRO to boost CVR on their new Shopify site.
- Provide turnkey digital marketing services working directly with founder
- Integrated marketing campaign strategy development
- Establish brand presence on social media and develop a sales pipeline for the Shopify store on lean budget.
- Keyword and competitor research, developing compelling ad copies and A/B testing the daylights out of the campaign.
- Social media rebranding including strategy development, collaboration with content creators, graphic design, copywriting support and brand ambassador programme management
- Full funnel conversion rate optimisation using Hotjar
- SEO x SEM campaign
- Organic content marketing strategy
- 200+% increase in SEM ROAS.
- 600% increase in organic traffic (from 250 visitors to 1500 visitors) within 8 months (Source: SEMRUSH)
- Increase in CVR from 1% to 3.9% on main landing page with CRO best practice implementation