Turnkey Integrated Marketing Campaign for Singapore's game-changing social enterprise.

No Harm Done


Singaporean social enterprise No Harm Done offers ethically sourced, high quality coffee in Nespresso compatible capsules and fully compostable packaging! Their flagship ‘Singaporean Kopi-O’ flavour is a must-try! Digital Squad worked with NHD to transform their social media presence, develop an integrated marketing campaign and implement CRO to boost CVR on their new Shopify site.

No Harm Done Integrated Campaign


  • Provide turnkey digital marketing services working directly with founder
  • Integrated marketing campaign strategy development¬†
  • Establish brand presence on social media and develop a sales pipeline for the Shopify store on lean budget.
  • Keyword and competitor research, developing compelling ad copies and A/B testing the daylights out of the campaign.
  • Social media rebranding including strategy development, collaboration with content creators, graphic design, copywriting support and brand ambassador programme management
  • Full funnel conversion rate optimisation using Hotjar
  • SEO x SEM campaign
  • Organic content marketing strategy
  • 200+% increase in SEM ROAS.
  • 600% increase in organic traffic (from 250 visitors to 1500 visitors) within 8 months (Source: SEMRUSH)
  • Increase in CVR from 1% to 3.9% on main landing page with CRO best practice implementation