LinkedIn Marketing
Maximise your marketing efforts by reaching professionals and high-ranking decision makers on LinkedIn. Through quality content and sponsored efforts, you can market to who matters.
LinkedIn Marketing
Why Choose LinkedIn?
LinkedIn users are some of the most engaged and active social media users on the planet. Actively looking to connect with professionals, discover new businesses and consume engaging content, LinkedIn users are a gold mine for B2B marketing. The average buyer needs to see 10 pieces of content before making a final purchasing decision, and on LinkedIn, users consume content with intent.
2019 LinkedIn Marketing Statistics
The Power of LinkedIn Marketing
Targeted appeal
LinkedIn is the top platform for B2B lead generation, with 45% of LinkedIn users holding senior decision-making positions
B2B Platform of Choice
94% of B2B marketers on social media use LinkedIn to publish content - are you missing out?
Active and engaged audience
50% of B2B web traffic generated by social media comes from LinkedIn - users are actively looking for information on the platform
Direct communications
InMail has a 300% higher response rate than email - be heard by the people who matter.
LinkedIn is where professional movers and shakers are looking to consume content. Think CEOs, VCs, directors and other decision-makers that are looking for vendors just like you.
How Does LinkedIn Marketing Work?
At the core of LinkedIn marketing lies content. Digital Squad can create the winning content strategy that your audience has been waiting for, generating traffic back to your site.
We discover which users to target through:
LinkedIn’s slogan tells no lies – the platform truly allows you to market to who matters in a B2B context. The platform’s sponsored content, sponsored InMail and text ads help you reach the world’s largest network of influential professionals, driving traffic, generating leads and making powerful connections. LinkedIn marketing is an essential tool for any B2B vendor looking to meet their goals.
LinkedIn’s unique sponsored InMail feature allows you to reach out to leads in a personal way, while sponsored pieces of content act as native advertisements that your audience will relate to. Used alongside simple text ads, you can reap the benefits of the world’s largest professional networking platform. Look to a reputable LinkedIn marketing agency to help you obtain results – Digital Squad help you reach who matters.
How Digital Squad Helps Businesses with LinkedIn Marketing
We get you leads that are highly valuable and qualified, as we target users who have already displayed an interest in your brand or industry, and are therefore more likely to react to you positively.
People invest time on LinkedIn looking for valuable content, so in order to drive deep engagement, content that helps people perform their jobs better, address pain points or answer common questions will keep your audience happy.
LinkedIn is where experts speak up – by crafting enriching content, we help establish your brand as a leader in your field.
There are three types of thought leadership you can consider working into your content plan: industry thought leadership (your perspective on current issues). organisational thought leadership (your company ethos) and product thought leadership (providing the best solutions to your clients).
We use targeted LinkedIn ads that will reach exactly those who matter. From response-generating InMail to valuable content, our sponsored posts get you straight to the heart of it.
Sponsored content on LinkedIn should not be underestimated – InMail, for example, generates a 300% higher response rate than conventional email tactics!
Integrating with your overall content marketing strategy, our beautifully crafted and planned LinkedIn content will drive engagement and traffic.
Some LinkedIn content ideas for publishing or sharing include your company page, groups, InMails and other people’s content.
Of course, we can’t forget the core purpose of LinkedIn: to connect professionals. With a strong network of influential people, you can make sure your advertising efforts go even further.
Building up your own personal reputation on LinkedIn can help enormously with branding.
