SEM x CRO

KrisShop

KrisShop is Singapore Airlines’ flagship omni-channel e-commerce store taking inflight shopping online. Now you can shop anywhere anytime and have items delivered directly to your doorstep when you’re not flying.

We deployed the Best Performing SEM Campaign ever!

KrisShop Case Study

  • Improve conversation rates
  • Improve return on ad spend (ROAS) – Google Ads campaign was delivering negative ROAS for years with other agencies.
  • Reduce wasted media spend
  • Full funnel CRO review and best practice recommendation
  • Google search, display and shopping campaign restructure
  • Implement performance marketing framework
  • A/B testing and experimentation

Numbers speak for themselves. For the first time in 5 years, their Google Ads campaign provided a positive ROAS!

  • 200% increase in revenue
  • 352% ROAS
  • 70% reduction in CPC

No fluff, talk to the experts at Digital Squad and get ready to scale your growth.