SEM x CRO
KrisShop is Singapore Airlines’ flagship omni-channel e-commerce store taking inflight shopping online. Now you can shop anywhere anytime and have items delivered directly to your doorstep when you’re not flying.
- Improve conversation rates
- Improve return on ad spend (ROAS) – Google Ads campaign was delivering negative ROAS for years with other agencies.
- Reduce wasted media spend
- Full funnel CRO review and best practice recommendation
- Google search, display and shopping campaign restructure
- Implement performance marketing framework
- A/B testing and experimentation
Numbers speak for themselves. For the first time in 5 years, their Google Ads campaign provided a positive ROAS!
- 200% increase in revenue
- 352% ROAS
- 70% reduction in CPC
No fluff, talk to the experts at Digital Squad and get ready to scale your growth.