Do Links Still Matter for SEO?
By Kavindra Iddawela Link Building, Local SEO, seo company Singapore Aug 13, 2019
In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links ...
Chinese Marketing: The New Frontier
By Kavindra Iddawela Analytics, digital agency, digital agency Singapore, seo company Singapore Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers ...
Everything you Need to Know About Online Advertising in China
By Kavindra Iddawela digital agency, seo company Singapore Jun 24, 2019
Looking to go big? We can guess your billion dollar question: How do I advertise in China online? The answer is as complicated, as ...
Everything you need to know before becoming a Lazada SG Seller
By Kavindra Iddawela seo company Singapore, Technology Jun 20, 2019
We’re dropping some knowledge before you drop the $$$. Lazada SG and affiliates of the Lazada Group have been quick to be dubbed as ...
Using Programmatic Advertising in Your Digital Campaigns
By Lisa Angervall digital marketing agency May 07, 2019
Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising ...
Paid or Earned Media: Which is More Effective for Your Business?
By Lisa Angervall seo company Singapore May 06, 2019
The increasing use and capabilities of the Internet have given digital marketers access to hundreds of delivery and marketing channels. It is undeniable that ...
5 Elements Your Reporting Dashboard Must Have
By Lisa Angervall seo company Singapore May 06, 2019
The beauty of digital marketing is in its ability to measure absolutely everything. Gone are the days when you run a print ad, put ...
What Are ‘Actionable Insights’ and How to Use Them in your Campaign
By Lisa Angervall seo company Singapore May 05, 2019
‘Actionable Insight’ is a term used in data analytics and big data. It refers to information that is backed by enough data to give ...
Search Marketing Trends for 2019
By Lisa Angervall seo company Singapore May 04, 2019
Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll ...
The Progression from Multichannel to Cross Channel, to Omnichannel Marketing
By Lisa Angervall seo company Singapore May 04, 2019
The Internet is rapidly changing, and today it is a very different place than it was a few years ago. As the capabilities and ...