How the Latest Innovations in Digital Media, Technology, and Data will Impact Your Digital Marketing Campaigns
By Lisa Angervall seo company Singapore May 01, 2019
Changes in digital marketing strategies occur primarily as a result of a change in consumer behaviour; from the way consumers shop and research products ...
Live Video: One of the Fastest Rising Stars in Digital Marketing
By Lisa Angervall seo company Singapore May 01, 2019
Live Video streaming has evolved from being a fad amongst digital natives, into an innovative marketing channel that smart marketers are using to boost ...
Video Tipped to be an Incredibly Effective Digital Marketing Tool for 2019
By Lisa Angervall seo company Singapore Apr 30, 2019
Marketers who can master video marketing have a powerful tool at their disposal to promote and grow their business online. More and more consumers ...
How Today’s Marketers are Using Chatbot in their Digital Campaigns
By Lisa Angervall seo company Singapore Apr 30, 2019
No matter what you’re looking for online, there always seems to be someone eager to assist you. Within seconds of visiting a website, a ...
5 Ways to Optimise your Content for Voice Search
By Lisa Angervall seo company Singapore Apr 29, 2019
50% of all searches will be voice searches by 2020. As most people do not type the way that they speak, this has huge ...
With Declining Popularity in Younger Demographics: Has Facebook Reached its Peak?
By Lisa Angervall seo company Singapore Apr 29, 2019
Facebook was the first of the main social media players to spark concern in marketers when it was reported that it lost $120 billion ...
Micro Moments: The New Consumer Behaviour
By Lisa Angervall seo company Singapore Apr 26, 2019
The term coined by Google, micro-moments are an intent-rich part of the customer journey. Understanding how to use them and implement them in your ...
Social Messaging Apps a Growing Trend for Digital Campaigns
By Lisa Angervall seo company Singapore Apr 26, 2019
In the digital world, nothing stays the same for long. Years ago, navigating social media was much easier for marketers, who could see success ...
How to Attract More Customers with Influencer Marketing
By Lisa Angervall seo company Singapore Apr 25, 2019
Modern consumers have become cynical towards advertising, which has opened the door for influencer marketing. Influencer marketing has changed the marketing landscape, forcing businesses ...
Personalisation Key to Ensuring your Communications Stand Out
By Lisa Angervall seo company Singapore Apr 25, 2019
Today’s consumers expect and value personalised marketing. As such, brands using data-driven campaigns to tailor content to their target audience are getting results. According ...