How to Improve Your Ad Relevance for Facebook Ads
By Kavindra Iddawela Social Media Marketing Sep 30, 2019
Facebook is constantly working on trying to show their users the ads that are most appropriate for them. As such, relevance is a big ...
How to Re-Engage Old Customers & Boost ROI
By Kavindra Iddawela seo company Singapore Sep 30, 2019
Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this ...
5 Ways to Repurpose Old Content
By Kavindra Iddawela seo company Singapore Sep 30, 2019
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does ...
Why Page Speed is So Important for Your SEO Strategy
By Kavindra Iddawela digital squad content, Optimization, Search Engine Optimisation (SEO) Sep 29, 2019
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted ...
Why Local SEO Should Be Part of Your SEO Campaign
By Taylah Search Engine Optimisation (SEO), seo agency Singapore Sep 29, 2019
46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component ...
What Is Broken Link Building & How to Apply it in Your Strategy
By Kavindra Iddawela digital squad content, Link Building, Optimization Sep 29, 2019
Broken link building is the process of finding broken links on other, high-authority websites that are in your company’s niche, and using them to ...
How Marketing Automation is Evolving for 2020 and Beyond
By Taylah digital agency, digital agency Singapore, digital marketing agency Sep 26, 2019
The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation ...
For users, there’s nothing more frustrating than landing on a page that returns the message ‘404: Page not found’. If this happens to someone ...
Long-tail keywords account for 70% of all web searches, and as such, are a vital part of generating organic search traffic to a website. SEO guru, Neil ...
Will the GDPR be the end of programmatic advertising?
By Kavindra Iddawela seo company Singapore Sep 17, 2019
The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection ...