Using Programmatic Advertising in Your Digital Campaigns
By Lisa Angervall digital marketing agency May 07, 2019
Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising ...
Paid or Earned Media: Which is More Effective for Your Business?
By Lisa Angervall seo company Singapore May 06, 2019
The increasing use and capabilities of the Internet have given digital marketers access to hundreds of delivery and marketing channels. It is undeniable that ...
5 Elements Your Reporting Dashboard Must Have
By Lisa Angervall seo company Singapore May 06, 2019
The beauty of digital marketing is in its ability to measure absolutely everything. Gone are the days when you run a print ad, put ...
What Are ‘Actionable Insights’ and How to Use Them in your Campaign
By Lisa Angervall seo company Singapore May 05, 2019
‘Actionable Insight’ is a term used in data analytics and big data. It refers to information that is backed by enough data to give ...
Search Marketing Trends for 2019
By Lisa Angervall seo company Singapore May 04, 2019
Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll ...
The Progression from Multichannel to Cross Channel, to Omnichannel Marketing
By Lisa Angervall seo company Singapore May 04, 2019
The Internet is rapidly changing, and today it is a very different place than it was a few years ago. As the capabilities and ...
Data-Driven Marketing & Conversion Rate Optimisation
By Lisa Angervall seo company Singapore May 03, 2019
Companies who see improved conversion rates are performing, on average, 50% more tests and use 47% more methods to improve conversion. Conversion rate optimisation ...
How Content Marketing Fuels SEO Campaigns
By Lisa Angervall seo company Singapore May 03, 2019
With an ever-increasing number of marketing channels out there, it can be difficult to know which to choose. Your audience is likely to be ...
How Marketing Automation is Used in B2C and B2B Campaigns
By Lisa Angervall seo company Singapore May 02, 2019
Marketing automation is a type of technology designed to help companies streamline, automate, and measure marketing tasks and workflows. When implemented effectively, marketing automation ...
The Most Important Techniques For Marketers to Master in the Next 6 Months
By Lisa Angervall seo company Singapore May 02, 2019
Digital Marketing is not what it used to be. From the continual evolution of the smartphone to voice assistants, AI, Chatbots, and the cloud, ...