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Social Media Marketing


As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]

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In today’s oversaturated digital media space, engagement is hard to come by. With everyone begging for likes and follows, it can be hard to develop a committed fan base and garner genuine engagement. Simply posting ‘Like our page!’ is no longer enough – instead, businesses have to strive to deepen and retain engagement among their[…]

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The past few months have been huge for social media marketers. Algorithm changes, the Cambridge Analytica scandal, and GDPR have shaken up the way that marketers use data and reach social media users. As social media evolves, marketers and businesses find new ways to target an audience and place appropriate content on their social media[…]

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Social media isn’t just a hobby or a time-waster anymore. It’s a crucial element of digital marketing that businesses large and small cannot afford to ignore. The world has seen a 13% increase in social media users since January 2017; that same year, 46% of businesses reported using social media to build brand awareness. But[…]

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What’s next in Facebook? Between the F8 conference in May and individual announcements, the world of Facebook continues to change and develop before our eyes. This year has been a rollercoaster for Facebook; the Cambridge Analytica scandal threatened the trust and membership of millions around the world. (Reports say that 1.8 million Aussies left Facebook[…]

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Facebook is the top social media platform on the planet, so businesses have a lot of opportunities to reach a lot of different audiences. Facebook Business pages have the ability to schedule entire marketing campaigns, set up a store, and track insights with a few clicks. There is a lot you can do with Facebook[…]

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Traditionally, the path from an advertisement to your webpage and checkout didn’t happen instantly, and that was normal for shoppers who were browsing online. Now, the path from advertisement to checkout (or even introduction of the product to checkout) is seamless. If you limit your e-commerce store to your website, you create many steps from[…]

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How long has it been since you’ve checked your LinkedIn profile for personal or professional reasons? How long has it been since you considered LinkedIn as part of your company’s overall content marketing strategy? LinkedIn is usually a second thought in content marketing. We know that LinkedIn isn’t as fun or creative as Facebook or Snapchat.[…]

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Not every website visitor is going to become a loyal customers, but more visitors are worth chasing than you might think. A recent study from Episerver revealed that 92% of customers who visit a business’s website don’t have intentions to make a purchase, but these customers can be converted with time. The right ads and[…]

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In January 2018, Mark Zuckerberg announced that Facebook was changing the algorithm for displaying posts. The platform would start to put a higher priority on more personal posts from family and friends, above content from businesses and brands. This change is said to be based on user feedback; but while users may rejoice over seeing[…]

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