When consumers are searching for products or services, where do they go? Google. That’s right. One in two consumers spend 75% of their online shopping time conducting research. Sometimes, they are researching specific products to buy or services to hire. Other times, they are just searching for answers or fun facts. No matter what these[…]
Eight Questions to Ask Before Hiring A Singapore SEO Agency
By Joel Payne Search Engine Optimisation (SEO) May 07, 2018
Content creation for digital marketing consists of two overarching goals: creating content that appeals to consumers, and placing that content on appropriate platforms where consumers will see it as they move through the buyer’s journey. In order to optimise your content and get it in front of the right consumers, you will have to use[…]
How to Make Your Ecommerce Store More User Friendly
By Shane Search Engine Optimisation (SEO) May 02, 2018
What do broken links, slow loading time, and unanswered questions have in common? They all create an awkward user experience that can lose you money. A positive user experience can increase your rank on search engines and encourages more purchases. Just how many purchases can you get out of improving user experience? A recent study[…]
Effective Link Building Strategies for 2018
By Joel Payne Search Engine Optimisation (SEO) Jan 15, 2018
Link building is one of the key elements of any Search Engine Optimisation campaign. Without employing an effective off-page optimisation strategy on-page that includes link building, optimisation has an insufficient impact. Link building has always been a cornerstone of Google search results for the obvious authority provided by links to a site. We’re all familiar[…]
Online Reputation Management Specialists A good reputation is the backbone of many businesses. Word of mouth has the power to make or break, as people love to share their experiences with businesses and products. This is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their friends, families and colleagues.[…]
2 Major Google Algorithm Updates are Changing Up the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable. Google rolls out an estimated 600 updates annually, but one in particular has caught the attention of the SEO world. The[…]
Avoid Google Penalties by Using White Hat SEO Techniques A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]
Boost Rankings with HTTPS and SSL Certificates
By Shane Search Engine Optimisation (SEO) Mar 22, 2017
SSL Demystified – Why your site needs SSL and how it improves Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections from[…]
8 Sites, a Twitter Chat and an Article to Boost Your SEO in 2017
By Joel Payne Search Engine Optimisation (SEO) Jan 01, 2017
A quick search of Google SEO resources will reveal just how much content there is out there full of advice. For a lot of small and medium size businesses, this is already massively overwhelming. As digital marketing experts, we’re able to pinpoint beginner-friendly SEO articles to those wanting to learn more. The top 10 list[…]
Crush your competition with these simple steps for 2017
By Shane Search Engine Optimisation (SEO) Dec 18, 2016
As 2016 draws to a close, we are left with an awkward gap after Christmas in which many small businesses close shop and head on holidays. While some R&R wouldn’t go amiss, this break also presents a fantastic opportunity to capitalise on “mass psychology” by implementing simple SEO strategies to make serious gains in your[…]