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Search Engine Optimisation (SEO)


SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]

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A positive user experience is key to user retention, a higher domain authority, and overall higher keyword rankings. But if your user experience is different on desktop than it is on mobile, you may be missing out on opportunities to get optimal rankings. Mobile-first indexing is here to stay, and building a compatible and SEO-friendly[…]

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So you’ve created a whole bunch of great content for your website’s blog. But is anyone going to see it? Just over three out of four (77%) Internet users read blog content. Do not let the time and resources that you have put into content creation go to waste. Once you have documented your content[…]

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Whether SEO is a new term, or your business is starting to put more of an investment in SEO, you might start to see ads or read news about recruiting an SEO agency. Adding another expense and another set of hands to your marketing team might seem excessive, and what does an SEO agency do,[…]

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Recently, SEMRush published a report that detailed research concerning Fintech websites across the world. Data was pulled from over 500 websites in seven countries: United Kingdom, United States, Italy, Spain, France, Germany, and Brazil. The insights that SEMRUSH pulled from the data revealed some surprising habits of online users researching Fintech brands. While Australia and[…]

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If you want to generate leads and improve your search engine rankings, you have to do more than produce or share content on your website. If SEO has not been your company’s main focus over the years, you may have to take a step back and look at your website. That’s right…your entire website. Each[…]

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SEO vs. PPC is a common matchup that you will see on blogs and in the mouths of digital marketers. Is it more valuable to optimise your website for organic traffic or to throw money into Google AdWords and have “a better” chance at ranking for specific keywords? Does user experience really bring in more[…]

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The World Wide Web is a big place – but let’s be honest, a lot of online users don’t really benefit your business. Traffic from across the world can be a waste if your business only has one or two physical locations. This doesn’t mean that all online marketing efforts are a waste. Studies show[…]

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Keyword research can be a confusing step in the SEO process. You want your content to appear on the top page of search engine results, but there are an infinite number of search engine results pages that you could rank for. Ranking for some pages will be more difficult than other, and let’s be honest,[…]

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Your team puts time and effort into building your company website. Websites are the cornerstone of your digital marketing plan; and SEO is a top strategy for making sure you get the most out of your website content. Businesses that have an SEO plan in place are more likely to see the traffic, engagements, and[…]

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