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Search Engine Optimisation (SEO)


the importance of technical seo

Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]

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right metrics for the customer journey

The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]

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marketing attribution and the customer journey

The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these touch points are online, marketing technology is becoming increasingly complex and marketers are generating an increasing amount of data with every campaign that they run. […]

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audience selection

For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]

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search or display ads

Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]

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