Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT. What is the Google BERT Update? In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]
Google BERT Update: What It Means & How It’ll Affect Content Marketing
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Oct 31, 2019
Why Page Speed is So Important for Your SEO Strategy
By Kavindra Iddawela digital squad content, Optimization, Search Engine Optimisation (SEO) Sep 29, 2019
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted by online giant Amazon found that if their site slowed down by 1 second, they would lose $1.6 billion in a year. Site speed is a vital part of SEO for[…]
Why Local SEO Should Be Part of Your SEO Campaign
By Taylah Search Engine Optimisation (SEO), seo agency Singapore Sep 29, 2019
46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component of many SEO campaigns. Local SEO focuses on optimising a website so that it can be found in local search results. The premise behind local SEO is essentially the same as[…]
The Importance of Technical SEO
By Kavindra Iddawela Local SEO, Push, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these touch points are online, marketing technology is becoming increasingly complex and marketers are generating an increasing amount of data with every campaign that they run. […]
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]
How to Optimise Your Website for Featured Snippets
By Kavindra Iddawela Content Marketing, Push, Search Engine Optimisation (SEO) Aug 13, 2019
Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to see the content, it would be fair to assume that featured snippets would have a negative impact on generating traffic[…]
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
By Kavindra Iddawela Optimization, Push, Search Engine Optimisation (SEO) Aug 13, 2019
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages. 93% of all online experiences start with a search engine, so marketing on these[…]
Search Or Display: Which Google Ads Network Is Best for Your Campaign?
By Kavindra Iddawela digital agency Singapore, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]