Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]
The Importance of Technical SEO
By Kavindra Iddawela Local SEO, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these touch points are online, marketing technology is becoming increasingly complex and marketers are generating an increasing amount of data with every campaign that they run. […]
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]
How to Optimise Your Website for Featured Snippets
By Kavindra Iddawela Content Marketing, Search Engine Optimisation (SEO) Aug 13, 2019
Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to see the content, it would be fair to assume that featured snippets would have a negative impact on generating traffic[…]
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages. 93% of all online experiences start with a search engine, so marketing on these[…]
Search Or Display: Which Google Ads Network Is Best for Your Campaign?
By Kavindra Iddawela digital agency Singapore, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]
The Art of Writing Compelling Meta Descriptions
By Hania Syed Search Engine Optimisation (SEO) Feb 06, 2019
SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]
How To Prepare for Mobile-First Indexing
By Megan Okonsky Search Engine Optimisation (SEO) Jul 30, 2018
A positive user experience is key to user retention, a higher domain authority, and overall higher keyword rankings. But if your user experience is different on desktop than it is on mobile, you may be missing out on opportunities to get optimal rankings. Mobile-first indexing is here to stay, and building a compatible and SEO-friendly[…]
How To Distribute Your Content and Boost Website Traffic
By Megan Okonsky Search Engine Optimisation (SEO) Jul 12, 2018
So you’ve created a whole bunch of great content for your website’s blog. But is anyone going to see it? Just over three out of four (77%) Internet users read blog content. Do not let the time and resources that you have put into content creation go to waste. Once you have documented your content[…]