Marketing automation is a type of technology designed to help companies streamline, automate, and measure marketing tasks and workflows. When implemented effectively, marketing automation can increase operational efficiency and grow revenue faster. In the past few years, marketing automation has become more widely used, as it is easier to afford, scale, and implement than ever[…]
How Marketing Automation is Used in B2C and B2B Campaigns
By Lisa Angervall seo company Singapore May 02, 2019
The Most Important Techniques For Marketers to Master in the Next 6 Months
By Lisa Angervall seo company Singapore May 02, 2019
Digital Marketing is not what it used to be. From the continual evolution of the smartphone to voice assistants, AI, Chatbots, and the cloud, today’s digital marketer has to navigate a whole new world of technologies to stay ahead of the competition online. A quarter of marketing teams say that their organisation is resistant to change, especially[…]
How the Latest Innovations in Digital Media, Technology, and Data will Impact Your Digital Marketing Campaigns
By Lisa Angervall seo company Singapore May 01, 2019
Changes in digital marketing strategies occur primarily as a result of a change in consumer behaviour; from the way consumers shop and research products to how they spend their time and money. This directly influences how marketers need to communicate with consumers in order to drive action. Technology is one of the main factors that[…]
Live Video: One of the Fastest Rising Stars in Digital Marketing
By Lisa Angervall seo company Singapore May 01, 2019
Live Video streaming has evolved from being a fad amongst digital natives, into an innovative marketing channel that smart marketers are using to boost their results. The rise in popularity of live streaming on popular social media platforms has given brands the chance to demonstrate their values and interact with their customers in a new[…]
Video Tipped to be an Incredibly Effective Digital Marketing Tool for 2023
By Lisa Angervall seo company Singapore Apr 30, 2019
Marketers who can master video marketing have a powerful tool at their disposal to promote and grow their business online. More and more consumers are interacting with videos. So, 2023 is the year to ramp up your video marketing efforts. Video is arguably the most entertaining form of online content. Videos are ideal for increasing[…]
How Today’s Marketers are Using Chatbot in their Digital Campaigns
By Lisa Angervall seo company Singapore Apr 30, 2019
No matter what you’re looking for online, there always seems to be someone eager to assist you. Within seconds of visiting a website, a blog or even a Facebook page, a chat window will pop up, asking if you need any help. What many people don’t realise is that this isn’t a real person sitting[…]
5 Ways to Optimise your Content for Voice Search
By Lisa Angervall seo company Singapore Apr 29, 2019
50% of all searches will be voice searches by 2020. As most people do not type the way that they speak, this has huge implications for the future of SEO. Websites that are currently optimised for search and rank well on SERPs may not be as easily found for a voice search. The shift to[…]
With Declining Popularity in Younger Demographics: Has Facebook Reached its Peak?
By Lisa Angervall seo company Singapore Apr 29, 2019
Facebook was the first of the main social media players to spark concern in marketers when it was reported that it lost $120 billion mid last year. At the same time, the social media giant reported its first dip in users, losing 3 million European users that month. However, the company dismissed the loss, claiming[…]
Micro Moments: The New Consumer Behaviour
By Lisa Angervall seo company Singapore Apr 26, 2019
The term coined by Google, micro-moments are an intent-rich part of the customer journey. Understanding how to use them and implement them in your campaigns is key to interact with and influence customers at the most important points of the buying cycle. Google has long confirmed that more searches are now conducted on a mobile[…]
Social Messaging Apps a Growing Trend for Digital Campaigns
By Lisa Angervall seo company Singapore Apr 26, 2019
In the digital world, nothing stays the same for long. Years ago, navigating social media was much easier for marketers, who could see success in their campaigns by simply sharing a few updates on Facebook or Twitter. Now, however, social media platforms are packed with information and users don’t want to read hundreds of business[…]