The COVID-19 pandemic has forced many industries to change their system and way of working to be digital, and the B2B environment is no different. Although it started as a crisis response, this digital transformation has become the new approach for B2B to conduct their businesses. This shift is here to stay for the foreseeable[…]
Building trust with someone or a group of people is easier said than done. For the most part, B2B businesses have difficulty establishing a mutually trusting relationship with their clients. The same couldn’t be said for the B2C companies, as their customer-centric approach makes it easier to gain the clients’ trust and vice versa. However,[…]
Many long-established and classic B2C businesses were affected and brought to their knees as we ventured into the digital age. It may seem like the end for these businesses. However, a few of them take this digital transformation as an opportunity to expand and rise to the top. The same can’t be said for the[…]
Instagram Reels is the new and shiny feature that Instagram released last year. The feature is said to be Instagram’s way to clap back against the popularity of TikTok and a way to create similar content within the Instagram platform. Since Instagram aims to be a one-stop platform, this move makes so much sense. But[…]
It is no longer a secret that one of the best ways to increase your engagement in your social media channels is to leverage user-generated content. Even so, many brands still overlook this tactic. Considering that 60% of B2B marketers indicate generating engaging content as their primary marketing challenge, it’s shocking. If you’re generating content[…]
Did you know? Over a third of all Google traffic only goes to the first result page? Therefore, your content needs to rank in the first few results if you want people to click on it. Not only that, it is best to at least be in the top 10 results even to receive any[…]
Social media might be a platform only to socialize way back. Still, it has become a non-negotiable part of any brand’s marketing strategy in this digital-first world. Nowadays, having an influential social media presence is crucial for every aspect of the customer journey to your brand. For example, the research found that 52% of new[…]
As one of the youngest social media platforms with almost 700 million active users, TikTok has taken the world by storm. Ranking seventh in the most downloaded social network app worldwide (App Annie), TikTok is still the social media with the highest growth rate. If you’re unfamiliar with TikTok yet, let us give you a[…]
It seems like everyone is podcasting these days, especially with low barriers for entry and easy online distribution. With more podcasters jumping on board, the demand is continually increasing as well, with a global number of 485 million podcast listeners total. When looking at social media statistics online, we found that Facebook has 2.6 billion[…]
4 Reasons Why User-Generated Content Can Up Your Marketing Game
By Joanna seo company Singapore Jun 24, 2021
When it comes to digital marketing, most people assume that it’s just about content marketing, paid advertising, search engine optimization (SEO), or social media marketing. However, the scope is substantially larger with other less-known branches that are just as important, such as customer relationship management (CRM), programmatic advertising, artificial intelligence marketing, and user-generated content. Each[…]