As one of the youngest social media platforms with almost 700 million active users, TikTok has taken the world by storm. Ranking seventh in the most downloaded social network app worldwide (App Annie), TikTok is still the social media with the highest growth rate. If you’re unfamiliar with TikTok yet, let us give you a[…]
It seems like everyone is podcasting these days, especially with low barriers for entry and easy online distribution. With more podcasters jumping on board, the demand is continually increasing as well, with a global number of 485 million podcast listeners total. When looking at social media statistics online, we found that Facebook has 2.6 billion[…]
4 Reasons Why User-Generated Content Can Up Your Marketing Game
By Joanna seo company Singapore Jun 24, 2021
When it comes to digital marketing, most people assume that it’s just about content marketing, paid advertising, search engine optimization (SEO), or social media marketing. However, the scope is substantially larger with other less-known branches that are just as important, such as customer relationship management (CRM), programmatic advertising, artificial intelligence marketing, and user-generated content. Each[…]
Online videos have been circulating for a while now, and you may be wondering if using videos to your advantage is worth it for your business’ growth, especially with the amount of effort and resources needed to create videos of good quality. Well, the short answer is – yes, and apparently, more than 80% of[…]
Everyone can tell stories, but not all stories can touch the heart and change the mind. Storytelling is the art of conveying a message through words, images, and improvisations. It is a dear part of human life, as we give meaning or form stories from even the simplest words. For example, when triggered with the[…]
Do you want potential online customers to find you first? Do you aim for customers to enjoy interacting, engaging, and transacting on your page? Do you strive to better your SEO implementations? If ‘YES’ is your answer to any of the questions above, read on and learn about Google’s latest Core Web Vitals update. What[…]
5 Major Marketing Trends to Adopt in 2020
By Kavindra Iddawela Marketing, seo company Singapore, Technology Oct 16, 2019
2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months left of 2019, digital marketers who want to stay ahead of the game must anticipate what 2020 will bring and how best to adapt to it. The uncertainty of digital marketing[…]
How to Re-Engage Old Customers & Boost ROI
By Kavindra Iddawela seo company Singapore Sep 30, 2019
Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]
5 Ways to Repurpose Old Content
By Kavindra Iddawela seo company Singapore Sep 30, 2019
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]
Will the GDPR be the end of programmatic advertising?
By Kavindra Iddawela seo company Singapore Sep 17, 2019
The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection Regulation was the new legislation of data privacy passed in Europe. At its core, the GDPR seeks to protect user data and implement privacy control over businesses and other third party[…]