Browsing category:

seo company Singapore

How to Re-Engage Old Customers & Boost ROI

Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]

Read More

5 Ways to Repurpose Old Content

The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]

Read More

new customer journey insights

The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing.  The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach[…]

Read More

keyword strategy 2019

Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]

Read More