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seo company Singapore

new customer journey insights

The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing.  The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach[…]

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keyword strategy 2019

Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]

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Mobile Site Optimisation

Smartphone addiction is a reality that digital marketers should be aware of. Today, the average consumer spends more than 5 hours a day on their smartphone, and there is now more Internet traffic coming from smartphones (52.2%) than from any other device. This means that any digital strategy that you run should be optimised for[…]

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