The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection Regulation was the new legislation of data privacy passed in Europe. At its core, the GDPR seeks to protect user data and implement privacy control over businesses and other third party[…]
Will the GDPR be the end of programmatic advertising?
By Kavindra Iddawela seo company Singapore Sep 17, 2019
Getting Clicks Without Clickbait: 6 Effective Strategies to Implement
By Kavindra Iddawela seo company Singapore Sep 17, 2019
We get it. You want to create a stellar headline that will pique anyone’s curiosity and land on your website. In an ideal world, that click will (eventually) turn into a conversion or a lead. Unfortunately, digital strategies aren’t meant to function in a utopic atmosphere and marketers are in a constant battle to come[…]
5 Ways to Get the Most Out of Instagram for Your Business
By Taylah seo company Singapore Aug 13, 2019
The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has over 700 million monthly active users who upload more than 34 billion photos a day, which makes it one of the biggest social media communities for businesses to market to. What’s[…]
What is Semantic Search? And What Does it Mean for SEO?
By Taylah seo company Singapore Aug 13, 2019
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]
Have You Considered Bing As An Alternative SEM Platform?
By Taylah seo company Singapore Aug 13, 2019
If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for 2018 was $US3.2 billion, its major competitor Google made almost 40 times that amount from advertising in the same year, with revenue amounting to almost $US116.3 billion. It’s no secret that[…]
How the Digital Landscape has Changed the Customer Journey
By Kavindra Iddawela seo company Singapore Aug 13, 2019
The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing. The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach[…]
Refine Your Keywords & Keep Your SEO Strategy Up to Date in 2019
By Kavindra Iddawela Content Marketing, ecommerce, seo company Singapore Aug 13, 2019
Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]
Smartphone addiction is a reality that digital marketers should be aware of. Today, the average consumer spends more than 5 hours a day on their smartphone, and there is now more Internet traffic coming from smartphones (52.2%) than from any other device. This means that any digital strategy that you run should be optimised for[…]
Why Data is King for Digital Marketers
By Kavindra Iddawela Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]
The Trends that will Affect Your Paid Search Campaigns this Year
By Taylah seo company Singapore Aug 13, 2019
65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]