65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]
The Trends that will Affect Your Paid Search Campaigns this Year
By Joel Payne seo company Singapore Aug 13, 2019
In the simplest terms, Google Tag Manager is a free tool from Google that lets digital marketers set up and manage marketing tags (snippets of code or tracking pixels) on their website or app without having to modify the website code. This allows marketers to manage website code without having to call in help from[…]
Why Your Business Should Consider Paid Social Media Advertising
By Kavindra Iddawela Marketing, seo company Singapore, Social Media Marketing Aug 13, 2019
As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]
A Guide to Boosting Your SEO with Inbound Links
By Kavindra Iddawela digital agency Singapore, Local SEO, seo agency melbourne, seo company Singapore Aug 13, 2019
Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website. They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]
Do Links Still Matter for SEO?
By Kavindra Iddawela Link Building, Local SEO, seo company Singapore Aug 13, 2019
In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.” – John Mueller, Google Why[…]
Chinese Marketing: The New Frontier
By Kavindra Iddawela Analytics, digital agency, digital agency Singapore, seo company Singapore Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]
Everything you Need to Know About Online Advertising in China
By Kavindra Iddawela digital agency, seo company Singapore Jun 24, 2019
Looking to go big? We can guess your billion dollar question: How do I advertise in China online? The answer is as complicated, as you’d imagine. Although non-Chinese business determined to enter the Chinese market should be cautious, they shouldn’t be afraid of the vast differentiation. The online Chinese landscape is saturated with a plethora[…]
Everything you need to know before becoming a Lazada SG Seller
By Kavindra Iddawela seo company Singapore, Technology Jun 20, 2019
We’re dropping some knowledge before you drop the $$$. Lazada SG and affiliates of the Lazada Group have been quick to be dubbed as the Amazon of South East Asia. You know you’ve made it big when you become a seller on the platform. Why? Because you’ll be amongst the biggest competitor brands. The 2018[…]
Paid or Earned Media: Which is More Effective for Your Business?
By Lisa Angervall seo company Singapore May 06, 2019
The increasing use and capabilities of the Internet have given digital marketers access to hundreds of delivery and marketing channels. It is undeniable that the opportunities have massively increased for marketers to target their audience online. However in order to this effectively, they have to master an ever-evolving number of strategies, channels and tactics. To[…]
5 Elements Your Reporting Dashboard Must Have
By Lisa Angervall seo company Singapore May 06, 2019
The beauty of digital marketing is in its ability to measure absolutely everything. Gone are the days when you run a print ad, put up a billboard or broadcast a radio ad and hope your target market respond to it. While there’s no denying that these types of advertising are effective, particularly for brand building,[…]