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Everyone can tell stories, but not all stories can touch the heart and change the mind.  Storytelling is the art of conveying a message through words, images, and improvisations. It is a dear part of human life, as we give meaning or form stories from even the simplest words. For example, when triggered with the[…]

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How to Re-Engage Old Customers & Boost ROI

Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]

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5 Ways to Repurpose Old Content

The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]

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