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seo agency

audience selection

For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]

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Bounce Rate SEO

SEO can be a difficult field to be in as you are entirely at the mercy of the search engines. Google alone updates its algorithm hundreds of times a year and at least one of these will be a significant update that can considerably impact your rankings (both positively or negatively). In order to endure[…]

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