As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe to say that the platform is no longer a parochial social media app but rather, it is an all-encompassing network with skyrocketing engagement levels. What[…]
15 Big Instagram Trends Businesses Need to Watch For in 2019 & 2020
By Kavindra Iddawela digital marketing agency, Optimization Aug 19, 2019
Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as such are already aware of the business and its services, digital marketers often see significant results with this tactic. Remarketing has proven[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]
Quality Vs Quantity – What’s Most Effective for Content Marketing?
By Kavindra Iddawela Content Marketing, Optimization Aug 13, 2019
As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose. When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages. 93% of all online experiences start with a search engine, so marketing on these[…]
Search Or Display: Which Google Ads Network Is Best for Your Campaign?
By Kavindra Iddawela digital agency Singapore, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]
How to Develop a Killer Marketing Automation Strategy
By Kavindra Iddawela Content Marketing, Conversion Rate Optimisation, Marketing, Optimization, Technology Aug 13, 2019
Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling. When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]
Why Data is King for Digital Marketers
By Kavindra Iddawela Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]