As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations are, unfortunately to some and fortunately for others, necessary in order to stay ahead of the wave. Although we’re creatures of habit, staying in our silos of comfortable success will lead[…]
LinkedIn Video: Optimising for your Business 2019 & 2020
By Kavindra Iddawela Marketing, Optimization Oct 02, 2019
Why Page Speed is So Important for Your SEO Strategy
By Kavindra Iddawela digital squad content, Optimization, Search Engine Optimisation (SEO) Sep 29, 2019
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted by online giant Amazon found that if their site slowed down by 1 second, they would lose $1.6 billion in a year. Site speed is a vital part of SEO for[…]
What Is Broken Link Building & How to Apply it in Your Strategy
By Kavindra Iddawela digital squad content, Link Building, Optimization Sep 29, 2019
Broken link building is the process of finding broken links on other, high-authority websites that are in your company’s niche, and using them to build links to your own site. This works in the form of replacing the broken link for one on your site that is working. For example, Digital Squad may notice a[…]
15 Big Instagram Trends Businesses Need to Watch For in 2019 & 2020
By Kavindra Iddawela digital marketing agency, Optimization Aug 19, 2019
As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe to say that the platform is no longer a parochial social media app but rather, it is an all-encompassing network with skyrocketing engagement levels. What[…]
Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, Push, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as such are already aware of the business and its services, digital marketers often see significant results with this tactic. Remarketing has proven[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]
Quality Vs Quantity – What’s Most Effective for Content Marketing?
By Kavindra Iddawela Content Marketing, Optimization Aug 13, 2019
As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose. When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
By Kavindra Iddawela Optimization, Push, Search Engine Optimisation (SEO) Aug 13, 2019
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages. 93% of all online experiences start with a search engine, so marketing on these[…]
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