As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, seo agency Singapore Aug 13, 2019
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as such are already aware of the business and its services, digital marketers often see significant results with this tactic. Remarketing has proven[…]
The Rise of Visual Search
By Taylah digital agency, Marketing, Tech Aug 13, 2019
Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]
How to Develop a Killer Marketing Automation Strategy
By Kavindra Iddawela Content Marketing, Conversion Rate Optimisation, Marketing, Optimization, Technology Aug 13, 2019
Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling. When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]
Why Data is King for Digital Marketers
By Kavindra Iddawela Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]
Why Your Business Should Consider Paid Social Media Advertising
By Kavindra Iddawela Marketing, seo company Singapore, Social Media Marketing Aug 13, 2019
As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]
What Makes a Powerful Brand Story?
By Hania Syed Marketing Mar 31, 2019
Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]
Following the introduction of WordPress 5.0, Google steps into the arena with a plugin that brings together Analytics, Search Console, AdSense and PageSpeed Insights. With tools that track site performance, SEO, traffic analysis and ad profitability, Google provides key tools used by just about anyone running their own website. However, these tools can be hard[…]
Growing Your B2B E-commerce Business With Content Marketing
By Shane Content Marketing, Marketing Oct 11, 2018
B2B E-commerce business owners are always looking for marketing strategies that will help give their business a competitive advantage. For the past decade, content marketing has dominated the B2B digital marketing space – and for good reason. Research by Demand Metric indicates that content marketing costs ‘62% less than traditional marketing and generates about 3[…]