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Google AdWords Marketing


right metrics for the customer journey

The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]

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search or display ads

Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]

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Google Adwords

Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise[…]

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SEO vs PPC

What are SEO and PPC/AdWords, and Which is Best for Your Business? What is SEO? SEO stands for “Search Engine Optimisation,” an umbrella term covering all of the many strategies and techniques that can be utilised to improve the ranking of a particular website in search engine results. SEO is geared towards achieving higher search[…]

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