Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT. What is the Google BERT Update? In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]
Google BERT Update: What It Means & How It’ll Affect Content Marketing
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Oct 31, 2019
How Marketing Automation is Evolving for 2020 and Beyond
By Taylah digital agency, digital agency Singapore, digital marketing agency Sep 26, 2019
The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]
15 Big Instagram Trends Businesses Need to Watch For in 2019 & 2020
By Kavindra Iddawela digital marketing agency, Optimization Aug 19, 2019
As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe to say that the platform is no longer a parochial social media app but rather, it is an all-encompassing network with skyrocketing engagement levels. What[…]
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these touch points are online, marketing technology is becoming increasingly complex and marketers are generating an increasing amount of data with every campaign that they run. […]
Multivariate Or A/B? Which is Most Effective for Testing
By Taylah digital marketing agency Aug 13, 2019
In the 19th-century, merchant John Wanamaker, famously said, “half of my advertising is wasted; I just don’t know which half.” Now, in 2019, that couldn’t be further from the truth. Tools and strategies for measuring the performance of digital marketing efforts have evolved and advanced in the last few decades. Marketers can now measure and[…]
Using Programmatic Advertising in Your Digital Campaigns
By Lisa Angervall digital marketing agency May 07, 2019
Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising budgets to be spent on programmatic advertising. In addition, Forrester predicts that programmatic advertising will account for the majority of all digital advertising spending over the next few years. The only[…]