The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks through from one of your campaigns, your landing page is the first thing they see – and you only get one chance to make a first impression. As such, it is[…]
Adults in the US are spending more time, on average, watching YouTube than any television network. If your digital advertising campaign currently doesn’t incorporate YouTube, it’s time to start considering the platform. As a digital marketer, you likely already know how critical building a YouTube presence is in increasing your brand’s visibility. The stats for the channel[…]
Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are a number of elements on a landing page that impact whether a visitor is likely to convert or not. Things[…]
The Rise of Visual Search
By Taylah digital agency, Marketing, Tech Aug 13, 2019
Savvy Internet users are starting to make more use of the advanced search options that are available to them online. For example, if someone is browsing online, and they see a photo of someone wearing a pair of jeans that they like, they then right-click on it and press “Search Google for Image.” Google will[…]
Are you Properly Measuring the Success of your Mobile Marketing?
By Taylah digital agency, digital agency Singapore Aug 13, 2019
Mobile is an essential part of any digital marketing strategy today. Smartphones and devices have quickly become an everyday necessity, and they are now a vital part of how we communicate in our daily lives. In 2014, the number of mobile devices globally hit 7.7 billion, which exceeded the number of people in the world; and[…]
9 Google Analytics Metrics Every Digital Marketer Should be Using
By Taylah Analytics, digital agency, digital agency Singapore Aug 13, 2019
According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers. There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]
Chinese Marketing: The New Frontier
By Kavindra Iddawela Analytics, digital agency, digital agency Singapore, seo company Singapore Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]
Everything you Need to Know About Online Advertising in China
By Kavindra Iddawela digital agency, seo company Singapore Jun 24, 2019
Looking to go big? We can guess your billion dollar question: How do I advertise in China online? The answer is as complicated, as you’d imagine. Although non-Chinese business determined to enter the Chinese market should be cautious, they shouldn’t be afraid of the vast differentiation. The online Chinese landscape is saturated with a plethora[…]