More than a decade ago, when talking about design in marketing, your mind may jump to paper brochures, flyers, billboards, or other forms of print marketing. During and after the pandemic, more businesses are starting to migrate to digital marketing. This accounts for almost 50% of all advertising and media spending in 2020, which will[…]
The Importance of Design to Your Digital Marketing Efforts
By Joanna digital agency Singapore Aug 30, 2021
How Marketing Automation is Evolving for 2020 and Beyond
By Taylah digital agency, digital agency Singapore, digital marketing agency Sep 26, 2019
The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]
Search Or Display: Which Google Ads Network Is Best for Your Campaign?
By Kavindra Iddawela digital agency Singapore, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
Google processes more than 40,000 search queries every second. That’s more than 3.5 billion searches per day and 1.2 trillion searches per year. If you’re not targeting users on their networks, you’re missing huge potential to reach a highly relevant audience with your products and services. Google offers brands the opportunity to advertise through its Google Network, which[…]
Master the Google Display Network with these Actionable Tips
By Kavindra Iddawela digital agency Singapore, Google AdWords Marketing Aug 13, 2019
Google Ads is split into two networks. This gives advertisers more options over where they’d like their ads to appear, the type of ads they’d like to show and the way they want to target their audience. The Search Network: Advertising on Google’s search network gives advertisers the ability to show text ads on search results[…]
Are you Properly Measuring the Success of your Mobile Marketing?
By Taylah digital agency, digital agency Singapore Aug 13, 2019
Mobile is an essential part of any digital marketing strategy today. Smartphones and devices have quickly become an everyday necessity, and they are now a vital part of how we communicate in our daily lives. In 2014, the number of mobile devices globally hit 7.7 billion, which exceeded the number of people in the world; and[…]
9 Google Analytics Metrics Every Digital Marketer Should be Using
By Taylah Analytics, digital agency, digital agency Singapore Aug 13, 2019
According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers. There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]
A Guide to Boosting Your SEO with Inbound Links
By Kavindra Iddawela digital agency Singapore, Local SEO, seo agency melbourne, seo company Singapore Aug 13, 2019
Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website. They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]
Chinese Marketing: The New Frontier
By Kavindra Iddawela Analytics, digital agency, digital agency Singapore, seo company Singapore Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]