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Conversion Rate Optimisation


What are your current conversion rates? How many website visitors are taking the next step and making a purchase directly on your website? Marketers and businesses know that even decent conversion rates sound abysmal; the average conversion rates across industries is around 2.35%. Leading landing pages have conversion rates that can reach 11-12%, but striving[…]

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One of the top challenges for ecommerce businesses is keeping customers engaged throughout the checkout process. When a customer enters the checkout line at a brick-and-mortar location, they are more than likely going to make a purchase. This isn’t the case online; in fact, it’s the opposite. A majority of customers abandon the checkout process[…]

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Marketing exposure is inherently worthless. There, I said it! If you are investing in marketing, website visits can be a meaningless metric. They must convert into enquiries, which in turn must turn into actual sales. The sad fact is that many businesses are wasting their hard-earned dollars by being inattentive to their leads. Today I’d[…]

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There are myriad aspects to digital marketing that require deep thought, analysis, patience, and perseverance. When you choose to make your money through the infinite possibilities the internet provides, navigating the online ‘chaos’ takes lateral, logical thinking and good habits gained from experience. Here are seven basic habits digital marketing your business needs to adopt[…]

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Conversion Rate Optimisation (CRO) is the process of increasing and optimising the number of customers that convert after landing on your web page. It’s an essential step for making sure you net sales and achieve a greater ROI for your business. We’ve rounded up five simple psychological principles which you can utilise in order to[…]

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What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website, but you also need to be able to convert site visitors when they actually check[…]

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An e-commerce site has a lot of parts, meaning there are countless choices out there depending on the features you would like. For any online store, there are plenty of e-Commerce platform options for your online store when it comes to layout, design, colors, navigation, and so on, right down to database design. Thankfully, most[…]

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