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Content Marketing


The new era of Marketing Automation Marketing automation can be seen across most marketing departments, regardless of the business size. According to Google stats, the search traffic for ‘marketing automation’ has increased 96% since December 2015, with interest in the new tactic rising exponentially. Helping local business to adjust and grow with marketing automation is[…]

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Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible[…]

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According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” An underpinning factor to consider is that your content marketing shouldn’t be about blatantly promoting your brand.[…]

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What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, inbound marketing focuses on creating brand awareness that will bring in the right leads and develop customer relationships. This lets you leave a strong impression on the buyer, ideally influencing their future purchasing decisions. Inbound[…]

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No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The definition of branding is actually the following: Branding is a marketing strategy that involves creating a differentiated name and image – often[…]

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