Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible[…]
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” An underpinning factor to consider is that your content marketing shouldn’t be about blatantly promoting your brand.[…]
What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, inbound marketing focuses on creating brand awareness that will bring in the right leads and develop customer relationships. This lets you leave a strong impression on the buyer, ideally influencing their future purchasing decisions. Inbound[…]
No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The definition of branding is actually the following: Branding is a marketing strategy that involves creating a differentiated name and image – often[…]