Content marketing is an ROI gold mine. A few hours of creating online content can drive traffic, generate leads, and start more people on the path to the buyer’s journey. If you create the right type of content, you can continue to reach these goals for months at a time. Content that is relevant, visited,[…]
How to Create Sustainable and ROI-Boosting Evergreen Content
By Joel Payne Content Marketing May 28, 2018
When was the last time your business posted a video on Facebook? Facebook photos and text posts are a great way to regularly update your viewers, but if you are not using video, you’re not taking advantage of everything that Facebook has to offer. Don’t hand engagement over to competitors who have videos on their[…]
This week, global digital marketing efforts are taking effect with the enactment of the GDPR. If you have been skimming through headlines related to marketing, business, or European news, you may have seen panics about the GDPR floating around. GDPR is not as dramatic as it may sound in headlines, especially for businesses in New[…]
You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]
Now is the Time to Add Podcasts To Your Content Strategy
By Joel Payne Content Marketing May 12, 2018
Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]
How To Write Blog Posts That Drive Traffic and Generate Leads
By Joel Payne Content Marketing May 10, 2018
If your business has explored the world of content marketing recently, you’ve probably seen a lot of suggestions about adding a company blog to your website. The idea is hyped up by a lot of marketing experts and you may see blogs on all of your competitors’ websites – but is it worth the effort?[…]
The Importance Of Creating and Documenting a B2B Marketing Strategy
By Joel Payne Content Marketing May 07, 2018
If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]
Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]
How to Create Content for Each Step of the Sales Funnel
By Joel Payne Content Marketing Apr 06, 2018
What are your marketing goals in the next quarter or year? Is it to… Drive more traffic to your website and social media platforms? Boost marketing ROI with more cost-effective marketing tactics? Close more sales? Encourage current customers to promote your brand to potential customers in their immediate network? All of these goals can be[…]
How Small Businesses can Adapt and Grow With Marketing Automation
By Shane Content Marketing Aug 20, 2017
The new era of Marketing Automation Marketing automation can be seen across most marketing departments, regardless of the business size. According to Google stats, the search traffic for ‘marketing automation’ has increased 96% since December 2015, with interest in the new tactic rising exponentially. Helping local business to adjust and grow with marketing automation is[…]