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Content Marketing


So you’re ready to start a link-building campaign to boost your Domain Authority score and your search results rankings. Before you start to reach out to relevant content creators or website who may want to work with your business, ask yourself: what content would users want to link back to in the first place? Some[…]

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Your business doesn’t need us to tell you that B2B marketing has drastically changed with the digital age. B2B marketing has shifted from an outbound to an inbound strategy. Leads don’t come in the way that they used to, and conversion requires more than just a few phone calls and well-placed ads. Digital marketing teases[…]

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Content marketing is an ROI gold mine. A few hours of creating online content can drive traffic, generate leads, and start more people on the path to the buyer’s journey. If you create the right type of content, you can continue to reach these goals for months at a time. Content that is relevant, visited,[…]

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When was the last time your business posted a video on Facebook? Facebook photos and text posts are a great way to regularly update your viewers, but if you are not using video, you’re not taking advantage of everything that Facebook has to offer. Don’t hand engagement over to competitors who have videos on their[…]

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This week, global digital marketing efforts are taking effect with the enactment of the GDPR. If you have been skimming through headlines related to marketing, business, or European news, you may have seen panics about the GDPR floating around. GDPR is not as dramatic as it may sound in headlines, especially for businesses in New[…]

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You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]

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If your business has explored the world of content marketing recently, you’ve probably seen a lot of suggestions about adding a company blog to your website. The idea is hyped up by a lot of marketing experts and you may see blogs on all of your competitors’ websites – but is it worth the effort?[…]

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If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]

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Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]

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What are your marketing goals in the next quarter or year? Is it to… Drive more traffic to your website and social media platforms? Boost marketing ROI with more cost-effective marketing tactics? Close more sales? Encourage current customers to promote your brand to potential customers in their immediate network? All of these goals can be[…]

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