Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to see the content, it would be fair to assume that featured snippets would have a negative impact on generating traffic[…]
How to Optimise Your Website for Featured Snippets
By Kavindra Iddawela Content Marketing, Search Engine Optimisation (SEO) Aug 13, 2019
Quality Vs Quantity – What’s Most Effective for Content Marketing?
By Kavindra Iddawela Content Marketing, Optimization Aug 13, 2019
As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose. When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]
Refine Your Keywords & Keep Your SEO Strategy Up to Date in 2019
By Kavindra Iddawela Content Marketing, ecommerce, seo company Singapore Aug 13, 2019
Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]
How to Develop a Killer Marketing Automation Strategy
By Kavindra Iddawela Content Marketing, Conversion Rate Optimisation, Marketing, Optimization, Technology Aug 13, 2019
Marketers are using marketing automation more and more, citing their reasons for the uptake as time-saving, increased customer engagement, more timely communications and increased opportunities such as up-selling. When carried out effectively, marketing automation can drive significant results for businesses. It has been reported to generate a 14.5% increase in sales productivity and a 12.2%[…]
How to Use ‘Answer the Public’ in your Content Marketing Efforts
By Hania Syed Content Marketing Mar 06, 2019
We all know that providing useful, generous content is a winning approach for content marketing. But how can you find out what people are searching for in order to perfectly tailor content to their needs? The answer lies in Answer the Public. The website is an excellent starting point for content marketers wanting to see[…]
Why You Need Evergreen Content in Your Marketing Strategy
By Hania Syed Content Marketing Feb 06, 2019
Have you heard the term ‘evergreen content’ tossed around in the digital marketing realm, but still scratching your head at what it’s all about? As the allegorical name suggests, evergreen content remains relevant and valuable throughout the ages, meeting the needs of a browsing audience no matter if it was posted a day ago, six[…]
The Top Personalisation Techniques You Need for Lead Generation and Nurturing
By Hania Syed Content Marketing Feb 06, 2019
Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. Put yourself in the customer’s shoes: would you rather receive a generic marketing message, or one that offers[…]
Growing Your B2B E-commerce Business With Content Marketing
By Shane Content Marketing, Marketing Oct 11, 2018
B2B E-commerce business owners are always looking for marketing strategies that will help give their business a competitive advantage. For the past decade, content marketing has dominated the B2B digital marketing space – and for good reason. Research by Demand Metric indicates that content marketing costs ‘62% less than traditional marketing and generates about 3[…]
Let’s Talk About ROI and Content Marketing
By Megan Okonsky Content Marketing Jun 27, 2018
Consumers are shifting their attention to their screens, and you’re doing the same with your marketing techniques. In order to stay up to date with current marketing trends, you have to flip your entire strategy around. Your business knows what traditional strategies have worked in the past, but digital marketing strategies are more confusing. What[…]
Australian Businesses are Switching to Inbound Marketing – Here’s Why
By Shane Content Marketing Jun 25, 2018
Business isn’t running the way we might be used to in Australia. Advancements in technology and the rise of social media have changed Australia and the rest of the world in a big way. Our time online affects more than just our social life or the way that we read the news; marketers have been[…]