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Content Marketing


No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The Definition of Branding Branding is a marketing strategy that involves creating a differentiated name and image – often using a logo and/or[…]

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Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]

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Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. This is why we see personalisation as one of the best high-quality lead generation technique today, and here’s[…]

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Interactive content has become a go-to marketing strategy for businesses to increase customer engagement and brand awareness. Compared to traditional content like blogs and articles, interactive content offers a more dynamic and engaging experience. Interactive content can include quizzes, polls, surveys, games, and other types of content that encourage users to actively participate in the[…]

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We all know that providing useful, generous content is a winning approach for content marketing. But how can you find out what people are searching for in order to perfectly tailor content to their needs? The answer lies in Answer the Public. The website is an excellent starting point for content marketers wanting to see[…]

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Have you heard the term ‘evergreen content’ tossed around in the digital marketing realm, but still scratching your head at what it’s all about? As the allegorical name suggests, evergreen content remains relevant and valuable throughout the ages, meeting the needs of a browsing audience no matter if it was posted a day ago, six[…]

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Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. Put yourself in the customer’s shoes: would you rather receive a generic marketing message, or one that offers[…]

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B2B E-commerce business owners are always looking for marketing strategies that will help give their business a competitive advantage. For the past decade, content marketing has dominated the B2B digital marketing space – and for good reason. Research by Demand Metric indicates that content marketing costs ‘62% less than traditional marketing and generates about 3[…]

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Consumers are shifting their attention to their screens, and you’re doing the same with your marketing techniques. In order to stay up to date with current marketing trends, you have to flip your entire strategy around. Your business knows what traditional strategies have worked in the past, but digital marketing strategies are more confusing. What[…]

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Business isn’t running the way we might be used to in Australia. Advancements in technology and the rise of social media have changed Australia and the rest of the world in a big way. Our time online affects more than just our social life or the way that we read the news; marketers have been[…]

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