We all know that providing useful, generous content is a winning approach for content marketing. But how can you find out what people are searching for in order to perfectly tailor content to their needs? The answer lies in Answer the Public. The website is an excellent starting point for content marketers wanting to see[…]
How to Use ‘Answer the Public’ in your Content Marketing Efforts
By Joel Payne Content Marketing Mar 06, 2019
Why You Need Evergreen Content in Your Marketing Strategy
By Joel Payne Content Marketing Feb 06, 2019
Have you heard the term ‘evergreen content’ tossed around in the digital marketing realm, but still scratching your head at what it’s all about? As the allegorical name suggests, evergreen content remains relevant and valuable throughout the ages, meeting the needs of a browsing audience no matter if it was posted a day ago, six[…]
The Top Personalisation Techniques You Need for Lead Generation and Nurturing
By Joel Payne Content Marketing Feb 06, 2019
Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. Put yourself in the customer’s shoes: would you rather receive a generic marketing message, or one that offers[…]
Growing Your B2B E-commerce Business With Content Marketing
By Shane Content Marketing, Marketing Oct 11, 2018
B2B E-commerce business owners are always looking for marketing strategies that will help give their business a competitive advantage. For the past decade, content marketing has dominated the B2B digital marketing space – and for good reason. Research by Demand Metric indicates that content marketing costs ‘62% less than traditional marketing and generates about 3[…]
Consumers are shifting their attention to their screens, and you’re doing the same with your marketing techniques. In order to stay up to date with current marketing trends, you have to flip your entire strategy around. Your business knows what traditional strategies have worked in the past, but digital marketing strategies are more confusing. What[…]
Australian Businesses are Switching to Inbound Marketing – Here’s Why
By Shane Content Marketing Jun 25, 2018
Business isn’t running the way we might be used to in Australia. Advancements in technology and the rise of social media have changed Australia and the rest of the world in a big way. Our time online affects more than just our social life or the way that we read the news; marketers have been[…]
6 Easy Ways You Can Build A Sense Of Community Around Your Brand
By admin Content Marketing Jun 18, 2018
We all know that growth is powered by people— loyal customers flocking to your business time and time again. To stimulate this, you need to create a genuine sense of community around your brand. People power is vital for building a solid customer base that will keep coming back to your brand — just because[…]
So you’re ready to start a link-building campaign to boost your Domain Authority score and your search results rankings. Before you start to reach out to relevant content creators or website who may want to work with your business, ask yourself: what content would users want to link back to in the first place? Some[…]
Your business doesn’t need us to tell you that B2B marketing has drastically changed with the digital age. B2B marketing has shifted from an outbound to an inbound strategy. Leads don’t come in the way that they used to, and conversion requires more than just a few phone calls and well-placed ads. Digital marketing teases[…]
How to Create Sustainable and ROI-Boosting Evergreen Content
By Joel Payne Content Marketing May 28, 2018
Content marketing is an ROI gold mine. A few hours of creating online content can drive traffic, generate leads, and start more people on the path to the buyer’s journey. If you create the right type of content, you can continue to reach these goals for months at a time. Content that is relevant, visited,[…]