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Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements.

What are SEO and PPC/AdWords, and Which is Best for Your Business? What is SEO? SEO stands for “Search Engine Optimisation,” an umbrella term covering all of the many strategies and techniques that can be utilised to improve the ranking of a particular website in search engine results. SEO is geared towards achieving higher search[…]

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The new era of Marketing Automation Marketing automation can be seen across most marketing departments, regardless of the business size. According to Google stats, the search traffic for ‘marketing automation’ has increased 96% since December 2015, with interest in the new tactic rising exponentially. Helping local business to adjust and grow with marketing automation is[…]

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Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible[…]

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INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was a game-changer. Brands could now reach a global audience of millions or even billions, and accurately measure the success of each and every campaign. Digital forms of entertainment were now taking over, and marketers had to adapt in order to reach the masses. Now, marketers have[…]

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Understanding The Optics of the Digital Marketing Landscape and Maximising ROI Digital marketing is simply essential in today’s day and age. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing (Facebook, Instagram or[…]

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Conversion Rate Optimisation (CRO) is the process of increasing and optimising the number of customers that convert after landing on your web page. It’s an essential step for making sure you net sales and achieve a greater ROI for your business. We’ve rounded up five simple psychological principles which you can utilise in order to[…]

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Online Reputation Management Specialists A good reputation is the backbone of many businesses. Word of mouth has the power to make or break, as people love to share their experiences with businesses and products. This is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their friends, families and colleagues.[…]

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2 Major Google Algorithm Updates are Changing Up the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Google rolls out an estimated 600 updates annually, but one in particular has caught the attention of the SEO world. The[…]

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According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” An underpinning factor to consider is that your content marketing shouldn’t be about blatantly promoting your brand.[…]

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