March 2022


The COVID-19 pandemic has forced many industries to change their system and way of working to be digital, and the B2B environment is no different. Although it started as a crisis response, this digital transformation has become the new approach for B2B to conduct their businesses. This shift is here to stay for the foreseeable[…]

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Building trust with someone or a group of people is easier said than done. For the most part, B2B businesses have difficulty establishing a mutually trusting relationship with their clients. The same couldn’t be said for the B2C companies, as their customer-centric approach makes it easier to gain the clients’ trust and vice versa. However,[…]

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