Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT. What is the Google BERT Update? In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]
Google BERT Update: What It Means & How It’ll Affect Content Marketing
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Oct 31, 2019
5 Major Marketing Trends to Adopt in 2020
By Kavindra Iddawela Marketing, seo company Singapore, Technology Oct 16, 2019
2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months left of 2019, digital marketers who want to stay ahead of the game must anticipate what 2020 will bring and how best to adapt to it. The uncertainty of digital marketing[…]
LinkedIn Video: Optimising for your Business 2019 & 2020
By Kavindra Iddawela Marketing, Optimization Oct 02, 2019
As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations are, unfortunately to some and fortunately for others, necessary in order to stay ahead of the wave. Although we’re creatures of habit, staying in our silos of comfortable success will lead[…]