Facebook is constantly working on trying to show their users the ads that are most appropriate for them. As such, relevance is a big factor in determining how Facebook ads are delivered. The Social Media platform says that ‘taking relevance into account helps ensure that people see ads that matter to them, leading to a[…]
How to Improve Your Ad Relevance for Facebook Ads
By Kavindra Iddawela Social Media Marketing Sep 30, 2019
How to Re-Engage Old Customers & Boost ROI
By Kavindra Iddawela seo company Singapore Sep 30, 2019
Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to complex, depending on what you’re selling. However, one thing that is common to the traditional sales funnel is that the effort and strategies typically stop once[…]
5 Ways to Repurpose Old Content
By Kavindra Iddawela seo company Singapore Sep 30, 2019
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]
Why Page Speed is So Important for Your SEO Strategy
By Kavindra Iddawela digital squad content, Optimization, Search Engine Optimisation (SEO) Sep 29, 2019
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted by online giant Amazon found that if their site slowed down by 1 second, they would lose $1.6 billion in a year. Site speed is a vital part of SEO for[…]
Why Local SEO Should Be Part of Your SEO Campaign
By Joel Payne Search Engine Optimisation (SEO), seo agency Singapore Sep 29, 2019
46% of all searches on Google are seeking local information. As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component of many SEO campaigns. Local SEO focuses on optimising a website so that it can be found in local search results. The premise behind local SEO is essentially the same as[…]
What Is Broken Link Building & How to Apply it in Your Strategy
By Kavindra Iddawela digital squad content, Link Building, Optimization Sep 29, 2019
Broken link building is the process of finding broken links on other, high-authority websites that are in your company’s niche, and using them to build links to your own site. This works in the form of replacing the broken link for one on your site that is working. For example, Digital Squad may notice a[…]
How Marketing Automation is Evolving for 2020 and Beyond
By Joel Payne digital agency, digital agency Singapore, digital marketing agency Sep 26, 2019
The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025. Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on[…]
For users, there’s nothing more frustrating than landing on a page that returns the message ‘404: Page not found’. If this happens to someone visiting your site, their most likely response will be to exit the site immediately. This means that all the work you’ve put into driving visitors to your site has been wasted[…]
Long-tail keywords account for 70% of all web searches, and as such, are a vital part of generating organic search traffic to a website. SEO guru, Neil Patel even went as far as to label them the ‘holy grail’ of SEO. As they are more specific, long-tail keywords not only help your business drive more traffic to your[…]
Will the GDPR be the end of programmatic advertising?
By Kavindra Iddawela seo company Singapore Sep 17, 2019
The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection Regulation was the new legislation of data privacy passed in Europe. At its core, the GDPR seeks to protect user data and implement privacy control over businesses and other third party[…]
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