65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]
The Trends that will Affect Your Paid Search Campaigns this Year
By Joel Payne seo company Singapore Aug 13, 2019
In the simplest terms, Google Tag Manager is a free tool from Google that lets digital marketers set up and manage marketing tags (snippets of code or tracking pixels) on their website or app without having to modify the website code. This allows marketers to manage website code without having to call in help from[…]
Why Your Business Should Consider Paid Social Media Advertising
By Kavindra Iddawela Marketing, seo company Singapore, Social Media Marketing Aug 13, 2019
As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]
9 Google Analytics Metrics Every Digital Marketer Should be Using
By Joel Payne Analytics, digital agency, digital agency Singapore Aug 13, 2019
According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers. There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]
Does Bounce Rate Affect SEO?
By Joel Payne seo agency, seo services Singapore Aug 13, 2019
SEO can be a difficult field to be in as you are entirely at the mercy of the search engines. Google alone updates its algorithm hundreds of times a year and at least one of these will be a significant update that can considerably impact your rankings (both positively or negatively). In order to endure[…]
A Guide to Boosting Your SEO with Inbound Links
By Kavindra Iddawela digital agency Singapore, Local SEO, seo agency melbourne, seo company Singapore Aug 13, 2019
Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website. They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]
Do Links Still Matter for SEO?
By Kavindra Iddawela Link Building, Local SEO, seo company Singapore Aug 13, 2019
In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.” – John Mueller, Google Why[…]
Chinese Marketing: The New Frontier
By Kavindra Iddawela Analytics, digital agency, digital agency Singapore, seo company Singapore Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]