As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe to say that the platform is no longer a parochial social media app but rather, it is an all-encompassing network with skyrocketing engagement levels. What[…]
15 Big Instagram Trends Businesses Need to Watch For in 2019 & 2020
By Kavindra Iddawela digital marketing agency, Optimization Aug 19, 2019
Facebook Remarketing Vs Google Remarketing
By Kavindra Iddawela Marketing, Optimization, seo agency Singapore Aug 13, 2019
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options. There’s no denying that remarketing is effective,[…]
The Importance of Technical SEO
By Kavindra Iddawela Local SEO, Search Engine Optimisation (SEO), seo agency Singapore Aug 13, 2019
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation[…]
Is Your Business Harnessing the Power of Remarketing?
By Kavindra Iddawela Marketing, Optimization Aug 13, 2019
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as such are already aware of the business and its services, digital marketers often see significant results with this tactic. Remarketing has proven[…]
Using the Right Metrics for Every Stage in Buyer Journey
By Kavindra Iddawela digital agency, Google AdWords Marketing, Optimization, Search Engine Optimisation (SEO) Aug 13, 2019
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campaigns targeted to prospects in the ‘Awareness’ phase, your goal is to make them aware of your business and how you can help them.[…]
Marketing Attribution & The Buyer Journey
By Kavindra Iddawela digital marketing agency, Search Engine Optimisation (SEO) Aug 13, 2019
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these touch points are online, marketing technology is becoming increasingly complex and marketers are generating an increasing amount of data with every campaign that they run. […]
5 Ways to Get the Most Out of Instagram for Your Business
By Taylah seo company Singapore Aug 13, 2019
The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has over 700 million monthly active users who upload more than 34 billion photos a day, which makes it one of the biggest social media communities for businesses to market to. What’s[…]
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks through from one of your campaigns, your landing page is the first thing they see – and you only get one chance to make a first impression. As such, it is[…]
What is Semantic Search? And What Does it Mean for SEO?
By Taylah seo company Singapore Aug 13, 2019
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]
Using Audiences In Your Google Search Marketing Campaign
By Kavindra Iddawela Optimization, Search Engine Optimisation (SEO), seo agency, seo agency Singapore Aug 13, 2019
For years, paid search platforms have been working on improving their audience targeting and segmenting abilities. This resulted in a significant shift in targeting from keywords to an “audience first” mentality last year. Now, the two biggest search engine players, Google and Bing, are pushing advertisers to use audience targeting options to benefit their campaigns. While[…]