August 2019


In the simplest terms, Google Tag Manager is a free tool from Google that lets digital marketers set up and manage marketing tags (snippets of code or tracking pixels) on their website or app without having to modify the website code. This allows marketers to manage website code without having to call in help from[…]

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As digital marketers, we are fortunate enough to have access to a huge number of advertising channels online. Unfortunately for us, however, we don’t have an unlimited budget to spend on all of these channels. We have to choose which will be the most effective in generating ROI and giving us the most value for[…]

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According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers.  There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]

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SEO can be a difficult field to be in as you are entirely at the mercy of the search engines. Google alone updates its algorithm hundreds of times a year and at least one of these will be a significant update that can considerably impact your rankings (both positively or negatively). In order to endure[…]

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Internal Links as defined by Moz, are hyperlinks that point to the same domain as the domain that the link exists on. Simply put, an internal link points to another page on the same website.  They are useful for your website for three reasons: They help users navigate your site They help to establish a[…]

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In a recent Reddit AMA, John Mueller of Google said outright that links don’t always help websites to improve their ranking. “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.” – John Mueller, Google Why[…]

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Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]

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